When I asked students what advice they would give to younger students about ATTENTION-GETTING,
here are some of the responses, in their own words:

Advertisers know who is watching what and when.

It takes months of work, hundreds of thousands of dollars and multitudes of people to produce one commercial.

Famous athletes are paid according to how well they can sell a product.

We often live beyond our means due to a successful commercial.

A sale is the real reason for our ads.

Ads may leave unanswered questions (vague etc.)

Ads are really trying to sell a product.

Ads may be seen in many different locations in the city ads are geared to sales.

Our "entertainment's" (TV, movies, sports) are used by the media to deliver audiences to the advertisers.

For every ad there is a specific target audience to which that ad is geared at.

Different attention-getting techniques apply to different people.

The ability to make the consumer feel like they are a part of the decision making as in the standard formalities used. Example: "May I help you" or. "Is there something I can do for you?"

People want to feel a sense of ease by having the opportunity to see just how a product works as in demonstrations. In this area, visualization means everything.

Most commercials aimed at children are for foods that are not good for them.

A program's ratings influence the cost of the commercials shown.

Commercials depict a fantasy world.

Some advertisers show their commercials throughout the day to ensure a diverse audience.

Commercials are often louder than the program.

Commercials glamorize products; that is, they show them at their best.

When there are special programs on television, the cost of commercials increase.

Products that are targeted at a specific group are usually shown during programs where that group is likely to watch.


Variations in responses which repeat, reinforce -- or revise --the materials reflect how individuals differ in their focus or emphasis.

Attention-Getting | Pitch