| Is Big Brother Watching You ? |
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Do you know what they are saying? People are writing about your company every day, and those stories can be very damaging if they go undetected, Unless you know exactly what's being said in blogs, message boards, websites and the mainstream media, your company's reputation is at risk. Factiva lets you proactively discover business threats early enough to affect their outcomes. Using proprietary text mining and visualization technologies, Factiva Insight Reputation Intelligence™ organizes and sends what's being said about your company, even in blogs, right to your desktop. There's not a minute to waste. Download Factiva's white paper about managing corporate reputation now! www.factiva.com/goodcompanies Better decisions. Faster. Wall Street Journal (October, 2005), |
<-- This ad appeared in the Wall Street Journal. |
| Everyone can use a search engine -- google.com -- for example, for basic research. But not everyone has the skills and resources (time, money, staff, experience) to do more sophisticated searching in the ever-increasing electronic data bases. Most people don't have the time and patience to go thru the complexity of what's there, nor know enough how to locate omissions - "what's not there." But, experts in companies such as LexisNexis and ChoicePoint and others do have had such skills and tools available for rent on a fee-basis, serving legal and useful purposes for e-commerce. In the year 2000, there were 130,000 blogs online; by 2004, about 10
million.
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