|
Growth Needs: Curiosity People want to know, to find out about the unknown. Such curiosity (very important for the human species) ranges from neighborhood gossip to scientific investigation. We are interested in what is going on around us, what happened in the past, and what may happen in the future. Educational systems (such as schools, libraries) and the popular media (newspapers, magazines, internet, television) help keep us informed, stimulate our intellect, appeal to our curiosity, and reduce our boredom when we are not stimulated enough. People are curious about the secrets of others, about the unknown or hidden aspects of family, friends, and famous celebrities. We are curious about the unusual, the uncommon, the atypical, the exotic, the far away, the past, and the future (whether rational predictions, or unfounded prophecies). Advertising for books, magazines, encyclopedias, documentary television, and online information services usually appeals to our human desire to know more. Audience-centered ads try to associate the product with pleasant emotional feelings of "good things" already liked by the intended audience. Such feel- good ads are often not logical or true, but can be very effective. |
Key Words:adventure Back to: Audience-Centered Claims
|