When I asked students what advice they would give to younger students about URGENCY-STRESSING, here are some of the responses, in their own words:
Urgency-stressing techniques are often used in ads to make an emergency plea. Common words used: hurry, sale ends soon, offer expires...

Urgency can be stressed in words, like above, but also in metaphase, and nonverbal cues--such as clock ticking.

Some urgency pleas are true (eg. some stores really do go out of business), but most are artificial and made up. Beware!

If there is no urgency plea you can call the ad a "soft sell"-this is a long-term ad for an item of necessity, or commonly used.

If a deal sounds too good to be true, it probably is.

Creating a sense of urgency is common is some, but not all, advertising.

Because urgency appeals seek an emotional response, this tactic is often used to sell items we would not buy after thoughtful consideration.

Much advertising is a form of command propaganda seeking immediate response, but some is a form of conditioning propaganda which prepares an audience for a future response.

Urgency pleas are concerned with time, scarcity, and availability.

Urgency pleas seek an emotional response.

The hard sell technique can be used to create a sense of urgency.

Hurry, rush, now, and last chance are some words used to express urgency.

Creating a sense of urgency is common in some but not all, advertising.

Urgency can be expressed in common words (such as hurry, rush, now, etc).

Urgency pleas are often clustered with concepts of scarcity and availability.

Creates a contradictory relationship (now or never) instead of a contrary relationships.

Nonverbal clues play an important role is stressing "hurry."
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Soft sell, low key, non-aggressive long-term repetition. (is often more effective)

Urgency pleas use familiar urgency words, hurry, rush, now, last chance.

Never sign any contract when sellers use any kind of urgency.

Don't sign a contract when an urgency plea is made.

Urgency could be used for good and bad purposes

Command propaganda is persuasion which seeks an immediate response.

Conditioning propaganda is persuasion which seeks to mold public opinion, assumptions, beliefs, and attitudes.

Creating a sense of urgency is one of the most powerful ways to sell something.

If you buy something you might get stuck with an unacceptable product.

Advertisers want consumers to buy their product before the consumer has a chance to think about it. or consider other options.

Advertisers stress urgency to "psych out" the consumer.

Advertiser know there are gullible people who will fall for their urgency pleas.
Variations in responses which repeat, reinforce -- or revise --the materials reflect how individuals differ in their focus or emphasis.

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