buy Triggering Words

Ads often use very explicit verbs, action words, directing people to take 4 kinds of specific actions:

 

To buy the product: Buy, Get, Select, Order.
To take a "1st step": Call 1-800, Click, Visit, Write, See, Go to, Apply, Ask your Doctor, Imagine, Find out more at ... xyz.com

To use the product:

Taste, Eat, Drink, Smoke, Fly, Enjoy, Experience

To seek the benefits:

Protect, Relieve, Avoid, Prevent, Get rid of, Get.

Response is the ultimate goal, the purpose of persuasion.
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