Response is the main goal of the advertisements.
An effective ad will provoke a consumer response.
No matter how offensive or tasteless an ad is, if it gets us to buy and try
a product, the ad is effective and successful.
Coupons are very popular to get a response.
Other response devices include contests, sweepstakes, 800 & 900 numbers.
Listen for triggering words used to urge responses such as: enclose check, mail
this card, sign here...
Response is the goal, the basic intent, and the final purpose of "the pitch."
Clever, witty, and entertaining ads may get our attention, but if they don't
sell the product they are not effective.
Attention-getting is the first important step of the advertising process, but
an effective ad must provoke a response.
Advertising is meant to sell a product. A response is the ultimate goal of advertising.
Making the response as easy as possible is an important job of a persuader.
Act now, get, order, and send today are key words used to promote a response.
Response is the goal, the basic intent and the final purpose of "the pitch."
Removing obstacles to a response includes the removal of any fears which people
have about the quality of the product on the manufacturer.
Closing the sale is the important part of person to person selling.
Make the response easy, simple and possible.
Ask yourself 3 specific questions when analyzing an ad. Are there any triggering
words? Is there a specific response sought? If not, is it conditioning to make
us feel good about the company?
Response is the goal of "the pitch." Many adds have implied responses.
Every ad is seeking a positive response. Advertising is meant to sell a product.
It doesn't matter how entertaining an ad is, if it doesn't sell a product it
isn't effective.
In the mass media, the persuader doesn't have that instant feedback that person-to-person
selling.
Your response is what every commercial aims for. The "sell" is the
main goal.
You must use good judgment when responding to an ad.
Advertiser's will place their products in spot to encourage impulse buying.
Advertiser's use coupons as a incentive to purchase their product.
Advertisers use telemarketing because they know most people are polite and won't
hang up.