Earlier versions of this material have previously been published in Language and Public Policy (1976), The Pitch (1982, 1991); The Pep Talk (1984); Persuasion Analysis (1988); and various academic journals prior to the internet. These books are currently out-of-print. Thus, this website presents newly revised abridgments of some of the materials.
To establish academic credibility for
these simplified, jargon-free teaching aids (complete with catch-phrases
and cartoon balloons), read some sample reviews
of the earlier print editions of The Pitch; and a list
of some of the over 30 textbooks and other publications which have
reprinted or incorporated Hugh Rank's teaching aids. Related
educational websites are encouraged to link here.
Translations. Non-profit educational and consumer organizations in other countries
are encouraged to supplement the standard available online translations (e.g.
Babelfish.com for
French, Spanish, Italian, German) with appropriate informal, idiomatic
language.
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"I know of no safe depository of the ultimate powers of the society but the people themselves; and if we think them not enlightened enough to exercise their control with a wholesome discretion, the remedy is not to take it from them, but to inform their discretion by education." -- Thomas Jefferson
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