![]() |
Fears
are predictable. Common
warning words are used by persuaders, but also
every kind of fear has a cluster of related words and images, noted here in terms of: name-calling (attack words, demonizing the enemy);"horror stories"& "atrocity pictures" (telling and showing what the enemy does, or will do). Note the common problem/solution sequence: Threat (stirring up emotions, intensifying fears); Bonding (getting together a group); for a Cause (a sense of duty, idealistic purpose); Response (targeted action). Such "committed collective action" is here called the "pep talk." from Persuasion Analysis | Hugh Rank | ©2005 | http:// faculty.govst.edu/pa [Home] |
| Common Words: Naming and describing the threats, the feared actions, and the agents -- annihilate batter butcher criminals cruel death deadly deface deform demolish destroy destruction devastate distress ferocious fierce harm injury kill, killers loot loss maim mangle marauding massacre misery muggers murder, murderers mutilate pain pillage plunder rape, rapists ravage raze rob, robbers ruin ruthless slaughter smash spoil steal suffering thieves torture vandals vicious wreck |
Death
& Destruction Real dangers exist: John Tierney (New York Times, Jan 30, 2007) wrote: "In his 2003 book, Our Final Hour British astronomer Martin Rees gives civilization no more than a 50 percent chance of surviving until 2100 .... he expects great advances as researchers around the world link their knowledge but he fears that progress will be undone by what he calls the new global village idiots.... Five years ago, Dr. Rees posted this prediction: By 2020, bioterror or bioerror will lead to one million casualties in a single event. He reasoned that by 2020 there will be thousands even millions of people with the capability to cause a catastrophic biological disaster. My concern is not only organized terrorist groups, but individual weirdos with the mindset of the people who now design computer viruses. Yet, Tierney counters that real optimism can also exist: TierneyLab Conservative rhetoric of those who HAVE certain benefits (life, health, property, possessions) stresses protection (keep the "good") and prevention (avoid the "bad"). HAVES fear loss (death, injury, illness; theft or destruction of property). Progressive rhetoric of those who HAVE-NOT certain benefits (life,*property) stresses acquisition (get the "good") and relief (change, get rid of the "bad"). HAVE-NOTS fear continued deprivation (death,*suffering, pain, poverty). (*Dead people obviously do not use these techniques; but by "extending the self," many living persuaders say they speak on behalf of the dead. Common themes are revenge for past deaths, or prevention of future deaths.) Images common in "atrocity pictures": Dead bodies (children, babies, civilians,bystanders, animals)
For more images (5,000+) , use www.google.com -- "Image" Search -- using key terms: propaganda posters |