Fears are predictable. Common warning words are used by persuaders, but also every kind of fear
has a cluster of related words and images, noted here in terms of: name-calling (attack words, demonizing the enemy);"horror stories"& "atrocity pictures" (telling and showing what the enemy does, or will do). Note the common problem/solution sequence: Threat (stirring up emotions, intensifying fears); Bonding (getting together a group); for a Cause (a sense of duty, idealistic purpose); Response (targeted action).
Such "committed collective action" is here called the "pep talk."
from Persuasion Analysis | Hugh Rank | ©2005 | http:// faculty.govst.edu/pa [Home]
Common Words:
Naming and describing the threats, the feared actions,
and the agents --
annihilate
batter
butcher
criminals
cruel
death
deadly
deface
deform
demolish
destroy
destruction
devastate
distress
ferocious
fierce
harm
injury
kill, killers
loot
loss
maim
mangle
marauding
massacre
misery
muggers
murder, murderers
mutilate
pain
pillage
plunder
rape, rapists
ravage
raze
rob, robbers
ruin
ruthless
slaughter
smash
spoil
steal
suffering
thieves
torture
vandals
vicious
wreck

Death & Destruction

The feared threat in this broad category includes any physical harm or loss to the person or possessions.

Commonly, people fear the violence of war or terrorism (bombing, shooting); most of our attack imagery relates to such active aggression. But lethal dangers also present in famine, starvation, plague, epidemic, radiation.

War propaganda is most intense, but the "death and destruction" theme also appears in domestic politics: "crime in the streets" imagery, or any fears of attacks against persons (assault, robbery, rape), animals (cruelty, killing), or property (theft, looting, arson, vandalism, neglect).

Real dangers exist: John Tierney (New York Times, Jan 30, 2007) wrote: "In his 2003 book, Our Final Hour British astronomer Martin Rees gives civilization no more than a 50 percent chance of surviving until 2100 .... he expects great advances as researchers around the world link their knowledge — but he fears that progress will be undone by what he calls the new global village idiots.... Five years ago, Dr. Rees posted this prediction: “By 2020, bioterror or bioerror will lead to one million casualties in a single event.” He reasoned that “by 2020 there will be thousands — even millions — of people with the capability to cause a catastrophic biological disaster. My concern is not only organized terrorist groups, but individual weirdos with the mindset of the people who now design computer viruses.” Yet, Tierney counters that real optimism can also exist: TierneyLab


Conservative rhetoric of those who HAVE certain benefits (life, health, property, possessions) stresses protection (keep the "good") and prevention (avoid the "bad"). HAVES fear loss (death, injury, illness; theft or destruction of property).

Progressive rhetoric of those who HAVE-NOT certain benefits (life,*property) stresses acquisition (get the "good") and relief (change, get rid of the "bad"). HAVE-NOTS fear continued deprivation (death,*suffering, pain, poverty). (*Dead people obviously do not use these techniques; but by "extending the self," many living persuaders say they speak on behalf of the dead. Common themes are revenge for past deaths, or prevention of future deaths.)


Images common in "atrocity pictures":

Dead bodies (children, babies, civilians,bystanders, animals)

Blood
bloodstained relics of victims

Fire, smoke, burning houses and cities

Explosions, fireballs, bombings

Desolation, wasteland scenes, battlegrounds, ruins; air pollution, chemical spills

Sounds (cries, screams, moans, shrieks, sobs, gunfire)




Persuaders' graphic use of film footage of real attacks (Pearl Harbor, WTC 9/11); massacres (Dachau, My Lai, Sabra); tortures (Abu Ghraib), lynchings, gang fights, police brutality, etc.

 

 

 

 

Bloody words {left} Gaza City (2003) graffiti: bloody words -- "the Martyred Ones"
{right}
Uncle Sam, with bloody knife
and dead child
(from: Adam Parfrey, Extreme Islam: Anti-American Propaganda of Muslim Fundamentalism (2001)


German enemy WW2 World War II propaganda posters Japanese enemy WW2
"This is the Enemy" series. From Sam Keen, Faces of the Enemy (1986)

For more images (5,000+) , use www.google.com -- "Image" Search -- using key terms: propaganda posters

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