Expect everyone to have
predictable fears (e.g.
about death, destruction, loss of possessions, freedom, territory; humiliation,
injustice, chaos). Expect persuaders to know this and how to
use it in stirring up "hot button" and "wedge"
issues.
For more about: predictable
fears | death & destruction
|loss of freedom | loss
of territory | humiliation
| injustice |
chaos