The Strict Father Family
In this view, the world is a dangerous and difficult place, there is tangible evil in the world and children have to be made good. To stand up to evil, one must be morally strong - disciplined.

The father's job is to protect and support the family. His moral duty is to teach his children right from wrong. Physical discipline in childhood will develop the internal discipline adults need to be moral people and to succeed. The child's duty is to obey. Punishment is required to balance the moral books. If you do wrong, there must be a consequence. The strict father, as moral authority, is responsible for controlling the women of the family, especially in matters of sexuality and reproduction. Children are to become self-reliant through discipline and the pursuit of self-interest. Pursuit of self-interest is moral: If everybody pursues his own self-interest, the self-interest of all will be maximized.

Without competition, people would not have to develop disciple and so would not become moral beings. Worldly success is an indicator of sufficient moral strength; lack of success suggests lack of sufficient discipline. Those who are not successful should not be coddled; they should be forced to acquire self-discipline.

When this view is translated into politics, the government becomes the strict father whose job for the country is to support (maximize overall wealth) and protect (maximize military and political strength.) The citizens are children of two kinds: the mature, disciplined, self-reliant ones who should not be meddled with and the whining, undisciplined, dependent ones who should never be coddled.

This means (among other things) favoring those who control corporate wealth and power (those seen as the best people) over those who are victims (those seen as morally weak). It means removing government regulations, which get in the way of those who are disciplined. Nature is seen as a resource to be exploited. One-way communication translates into governmental secrecy. The highest moral value is to preserve and extend the domain of strict morality itself, which translates into bringing the values of strict father morality into every aspect of life, both public and private, domestic and foreign.

America is seen as more moral than other nations and hence more deserving of power; it has earned the right to be hegemonic and must never yield its sovereignty, or its overwhelming military and economic power. The role of government, then, is to protect the country and its interests, to promote maximally unimpeded economic activity, and maintain order and discipline.

From this perspective, conservative policies cohere and make sense as instances of strict father morality. Social programs give people things they haven't earned, promoting dependency and lack of discipline, and are therefore immoral. The good people - those who have become self-reliant through discipline and pursuit of self-interest - deserve their wealth as a reward. Rewarding people who are doing the right thing is moral. Taxing them is punishment, an affliction, and is therefore immoral. Girls who get pregnant through illicit sex must face the consequences of their actions and bear the child. They become responsible for the child, and social programs for pre- and postnatal care just make them more dependent.

Guns are how the strict father protects his family from the dangers of the world. Environmental regulations get in the way of good people, the disciplined ones pursuing their own self-interest. Nature, being lower on the moral hierarchy, is there to serve man as a resource. The Endangered Species Act gets in the way of people fulfilling their interests and is therefore immoral; people making money are more important than owls surviving as a species. And just as a strict father would never give up his authority, so a strong moral nation such as the United States should never give up its sovereignty to lessor authorities. It's a neatly tied-up package.

from Lakoff, "Framing the Dems"

The Nurturant Parent Family
In this view, it is assumed that the world should be a nurturant place. The job of parents is to nurture their children and raise their children to be nurturers. To be a nurturer you have to be empathetic and responsible (for yourself and others).

Empathy and responsibility have many implications: Responsibility implies protection, competence, education, hard work and social connectedness; empathy requires freedom, fairness and honesty, two-way communication, a fulfilled life (unhappy, unfulfilled people are less likely to want others to be happy) and restitution rather than retribution to balance the moral books. Social responsibility requires cooperation and community building over competition. In the place of specific strict rules, there is a general 'ethics of care' that says, 'Help, don't harm.'

To be of good character is to be empathetic and responsible, in all of the above ways. Empathy and responsibility are central values, implying other values: freedom, protection, fairness, cooperation, open communication, competence, happiness, mutual respect and restitution as opposed to retribution.

In this view, the job of government is to care for, serve and protect the population (especially those who are helpless), to guarantee democracy (the equal sharing of political power), to promote the well-being of all and to ensure fairness for all. The economy should be a means to these moral ends. There should be openness in government. Nature is seen as a source of nurture to be respected and preserved. Empathy and responsibility are to be promoted in every area of life, public and private. Art and education are parts of self-fulfillment and therefore moral necessities. Intuitively, progressive policy making is organized into five implicit categories that define both a progressive culture and a progressive form of government, and encompass all progressive policies. Those categories are:
Safety. Post-September 11, it includes secure harbors, industrial facilities and cities. It also includes safe neighborhoods (community policing) and schools (gun control); safe water, air and food (a poison-free environment); safety on the job; and products safe to use. Safety implies health - health care for all, pre- and postnatal care for children, a focus on wellness and preventive care, and care for the elderly (Medicare, Social Security and so on).

Freedom. Civil liberties must be both protected and extended. The individual issues include gay rights, affirmative action, women's rights and so on, but the moral issue is freedom. That includes freedom of motherhood - the freedom of a woman to decide whether, when and with whom. It excludes state control of pregnancy. For there to be freedom, the media must be open to all. The airwaves must be kept public, and media monopolies (Murdoch, Clear Channel) broken up.

A Moral Economy. Prosperity is for everybody. Government makes investments, and those investments should reflect the overall public good. Corporate reform is necessary for a more ethnical business environment. That means honest bookkeeping (e.g., no free environmental dumping), no poisoning of people and the environment and no exploitation of labor (living wages, safe workplaces, no intimidation). Corporations are chartered by an accountable to the public. Instead of maximizing only shareholder profits, corporations should be chartered to maximize stakeholder well-being, where shareholders, employees, communities and the environment are all recognized and represented on corporate boards. The bottom quarter of our workforce does absolutely essential work for the economy (caring for children, cleaning houses, producing agriculture, cooking, day laboring and so on). Its members have earned the right to living wages and health care. But the economy is so structured that they cannot be fairly compensated all the time by those who pay their salaries. The economy as a whole should decently compensate those who hold it up. Bill Clinton captured this idea when he declared that people who work hard and play by the rules shouldn't be poor. That validated an ethic of work, but also of community and nurturance.

Global Cooperation. The United States should function as a good world citizen, maximizing cooperation with other governments, not just seeking to maximize its wealth and military power. That means recognizing the same moral values internationally as domestically. An ethical foreign policy means the inclusion of issues previously left out: women's rights and education, children's rights, labor issues, poverty and hunger, the global environment and global health. Many of these concerns are now addressed through global civil society - international organizations dedicated to peacekeeping and nation building. As the Iraq debacle shows, this worldview is not naive; it is a more effective brand of realism.

The Future. Progressive values center on our children's future - their education, their health, their prosperity, the environment they will inherit and the global situation they will find themselves in. That is the moral perspective. The issues include everything from education (teacher salaries, class size, diversity) to the federal deficit (will they be burdened with our debt?) to global warming and the extinction of species (will there still be elephants and bananas?) to health (will their bodies be poisoned as a result of our polices, and will there be health care for them?). Securing that future is central to our values.

These are the central themes of a progressive politics that comes out of progressive values. That is an important point. A progressive vision must cut across the usual program and interest-group categories. What we need are strategic initiatives that change many things at once. For example, the New Apollo Program - an investment of hundreds of billions over 10 years in alternative energy development (solar, wind, biomass, hydrogen) is also a jobs program, a foreign-policy issue (freedom from dependence on Middle East oil), a health issue (clean air and water, many fewer poisons in our bodies) and an ecology issue (cleans up pollution, addresses global warming). Corporate reform is another such strategic initiative.