Words of the Iraq War

Metaphors

Chicken Hawks
Pottery Barn Rule
Smoking Gun & Mushroom Cloud
Axis of Evil
Macho Men
The Fog of War
Vietnam & Quagmire
Nuclear Option

Thermostat Effect
& Wildfire Effect


Definitions

Violence & Terrorism
The "War" on Terror
Law Not War
Bush, 2006: War, "not law enforcement"
GWOT &"the Long War"
Civilian Contractors
Insurgents
Caliphate
Torture
Victory

Extraordinary Rendition
Surge
2008: McCain & Al Queda

Official Sources:
White House.gov
Pentagon.gov
www.divdshub.net

Humor/Wordwatcher Sites
Bushisms
WhiteHouse.org

Language-related pages:

Body Bags?

"Guest Workers" or "Illegals"?

Al Jazeera: Another Perspective,
or Jihad TV?


Mr. Orwell, Mr.Schlesinger, and the Language

War Propaganda

Metaphors commonly used during the Iraq War, 2003-2006

Most of us are used to thinking about metaphors solely in terms of literature -- poetry, or as common "figures of speech" used for vividness.

To say "He's a lion" suggests that he is bold, fierce, powerful, dangerous, to be feared and respected -- whatever is associated with our ideas and feelings about a lion.

Using metaphors transfers the ideas and feelings associated with one thing to another.

However, there are some basic metaphors we live by: some people see life as a journey (progressing on a path to a goal), others see life as a jungle (beset by dangers), others, that life is a dance. Usually, we are not conscious of such metaphoric thinking, but these unconscious assumptions surface in the everyday language we use..

More on Metaphors

Recently, cognitive scientists such as George Lakoff (University of California, Berkeley), have emphasized that metaphors are also the way that people think about abstract concepts in terms of concrete.

In his book, Moral Politics, Lakoff makes the case that people unconsciously, metaphorically, think about government in terms of "Society-as-Family."

Conservatives use the "Strict Father" model of the family; Liberals use the "Nurturing Parent" model. Conservatives, he points out, frequently emphasize "family values" -- such as respect, discipline, responsibility; but,
Liberals also have "family values" which can be described in terms of nurturing, caring, compassion, and caretaking (For more, in his own words: George Lakoff's Moral Politics )

Metaphors in Recent Political Language


An election campaign is so commonly discussed in terms of a war or a race that we don't even notice that these are metaphors: candidates do not actually shoot each other, or really run in a footrace.

Many other metaphors are used in elections, changing with times and location, by which people commonly "understand" abstractions by means of concrete metaphors.

Today, for example, "NASCAR Dads" refers to the machismo of Southern white men -- earlier described as the "Bubba vote" or "the good old boys" or "Joe Six Pack" voters. Currently, politicians talk about targeting an audience of "Soccer Moms" as a metaphoric shorthand suggesting the nurturing care of suburban women.

Conservative critics often attack or mock government safety regulations ( seat belts, anti-smoking, food labeling) and consumer protection laws (OSHA, EPA) as "mommy politics" or "nanny politics" implying that citizens are being treated like children.


Chicken Hawks | Macho Men | Slam Dunk, Cojones, and the Pottery Barn Rule | Smoking Gun & Mushroom Cloud | The Axis of Evil | The Fog of War | The "War" on Terror | War, 2006 | Law Not War | War Rooms | "Long War" | Vietnam & Quagmire | Faulty Analogy | "Nuclear Option" | Filibluster | Caliphate | The Seven Deadly Spins | Name Calling | See also: Torture | Violence & Terrorism | War Propaganda | Bush, 2006 State of the Union & Herzberg, "War on Words"
Chicken Hawks

The term "war hawk" was first used in 1798 by Thomas Jefferson to describe his Federalist opponents who urged a war on France, Since then, variations have remained in our political language, according to Safire's Political Dictionary, and the most famous was during the 1962 Cuban missile crisis which popularized the dichotomy of "hawks and doves" -- the arguments about military force vs. diplomacy.

In 2002, before the Iraq war, The New Hampshire Gazette in reporting about the military force Vs diplomacy arguments between the Defense Department and the State Department humorously used the term "chicken hawks" to describe the Bush administration's "hawks" (including Bush, Cheney, Rumsfeld, Perle, Wolfowitz) who in their youth had managed to avoid service in the Vietnam war. The New Hampshire Gazette defined as "chicken hawks": "public persons – generally male – who (1) tend to advocate military solutions to political problems, and who have personally (2) declined to take advantage of significant opportunity to serve in uniform during wartime."

As Jim Lobe reported (September 9, 2002): "There's more combat experience on the 7th floor of the State Department than in the entire Office of the Secretary of Defense," quipped the high-ranking State Department official to a room filled with senior military officers last month. The statement "generated riotous applause," according to an eyewitness quoted in the Nelson Report, a private newsletter subscribed to by foreign-policy heavyweights and embassies in Washington. The incident revealed the growing importance of the "Chicken Hawk" factor in the increasingly rancorous debate over the Bush administration's push toward war on Iraq and beyond.

At the moment, the military brass is leading the opposition. It includes both the folks who will have to fight this war and those who have retired from the service. The list of former generals includes Secretary of State and former Joint Chiefs Chairman Colin Powell and his deputy, U.S. Naval Academy grad and Vietnam veteran Richard Armitage; as well as veterans of the Gulf War, including most famously Bush Sr.'s national security adviser, ret. Gen. Brent Scowcroft; the Gulf War commander, ret. Gen. Norman Schwarzkopf; and his logistics chief and later successor at Central Command, ret. Gen. Anthony Zinni.

"It is interesting to me that many of those who want to rush this country into war and think it would be so quick and easy don't know anything about war," said Sen. Chuck Hagel (R-Neb.), one of the most outspoken skeptics of the war with Baghdad. "They come at it from an intellectual perspective versus having sat in jungles or foxholes and watched their friends get their heads blown off," the Vietnam veteran added. Hagel is not alone. Sen. John Kerry (D-Mass.), a highly decorated fellow Vietnam veteran who turned against the war, is also openly skeptical."
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Macho Men

Testosterone and Terrorism: Who was the toughest guy in 2004? Two interesting articles about the He-Man image:

Who's the Man? They are: George Bush and John Kerry

Warrior Candidates Get Ready for Their Close-up


Slam Dunk, Cojones, and the Pottery Barn Rule

Veteran investigative reporter, Bob Woodward's book Plan of Attack, detailing the 16 month period between Sept 11, 2001 and the March 2003 start of the Iraq war, is rich with the informal metaphoric language used so naturally by the White House war planners. CIA Director George Tenet, for example, using a sports metaphor, assured the President that the WMD case against Saddam Hussein was a "slam dunk." (p.249, 438)

President Bush, speaking to British journalists, praised Prime Minister Tony Blair's resolve by saying (p.178) that "he had cojones" (that's macho Texas talk for balls).

And, as the AP reported (April 17, 2004), "Over a period that began in early 2002, Secretary of State Colin Powell is depicted as having cautioned Mr. Bush and other advisers repeatedly about the potential drawbacks of military action in Iraq. The 'you break it, you buy it'' principle he cited in delivering those warnings was privately known to Mr. Powell and his deputy, Richard Armitage, as the 'Pottery Barn rule,' the book says."

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Smoking Gun & Mushroom Cloud

But, perhaps the most important metaphor was the smoking gun ... mushroom cloud phrasing, attributed first to Condoleezza Rice on September 8, 2002 (p.179), then repeated a month later, October 7, by President Bush: "Facing clear evidence of peril, we cannot wait for the final proof, the smoking gun, that could come in the form of a mushroom cloud." (p.202)

William Safire (p.661) gave us the definition of the metaphor "smoking gun" (as "incontrovertible evidence the proof of guilt that precipitates resignations") and its political history, especially related to the discovery of the secret tape-recording by President Nixon, the smoking gun which prompted his resignation a few days later. Since the 1945 photos of the atomic bombs at Hiroshima and Nagasaki, the mushroom cloud imagery has been an intense nonverbal icon suggesting the catastrophe of a nuclear war.

President Bush frequently used the term "weapons of mass destruction" (a general term, covering chemical, biological, and radiological weapons), emphasizing the accepted facts that Hussein had already used WMD (i.e. gas against the Kurds at Halabja); but , with the mushroom cloud image, the President uses specific nonverbal imagery of another, different, and unsubstantiated WMD.

Asserting("clear evidence"), but not substantiating it, was a useful way to persuade the general public by associating these two metaphors. In logic, such unsupported claims or asssertions are labeled petitio principii, a fallacy commonly termed in Englsh, "begging the question."

Question-begging means asserting to be true that which needs to be proven. This was a common and consistent refrain by President Bush ("because I said so!") who used the sound-bite advantage when journalists asked questions critical of him at press conferences. He often responded to a question with an assertion, then move on to another reporter.

For example, when veteran White House correspondant Helen Thomas (who had been long ignored) finally was allowed to question the President (3/21/06), she asked:" I'd like to ask you, Mr. President, your decision to invade Iraq has caused the deaths of thousands of Americans and Iraqis, wounds of Americans and Iraqis for a lifetime. Every reason given, publicly at least, has turned out not to be true. My question is, why did you really want to go to war? From the moment you stepped into the White House, from your Cabinet -- your Cabinet officers, intelligence people, and so forth -- what was your real reason? You have said it wasn't oil -- quest for oil, it hasn't been Israel, or anything else. What was it?" [ Read the full text here] The president responded with an assertion, conflated the Afghanistan Taliban with Saddam Hussein, then went on to another questioner. At such press conferences (unlike legal cross-examinations, or even the British Parliament's weekly Question Period), the speaker is in control, able to recognize people or to divert attention away from negative issues. Many White House reporters criticized Helen Thomas for being rude by asking such questions. But, as Jack Anderson once wrote, many reporters are lap dogs, not watchdogs, wanting to remain on good terms with the rich and powerful.

In Slate, Jack Shaefer, basically said a plague-on-both-your-houses: "We could applaud her for stripping the varnish off standard-issue White House lies with her acerbic questions, but rarely are her questions tailored to produce an intelligent response from [the then Press Secretary Ari] Fleischer. When you repeatedly ask the question, "Why does he want to drop bombs on innocent Iraqis?" you're mostly venting your spleen. Not that Fleischer would give a useful answer to a direct question in any case. The same goes for his boss. White House briefings and presidential news conferences have become so ritualized and substanceless that many of the beat reporters have begun exhibiting all the classic symptoms of depression: guilt, worthlessness, pessimism, restlessness, and irritability."
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Not-So-Great Expectations (elsewhere on this site) includes the general advice:

Expect persuasive messages which start with a problem (a threat, a fear) will end offering a solution ("Do this... vote for..") Expect the urgency and dangers to be intensified during campaigns: The greater the problem, the greater the need for the solution.
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Previously, in The Pep Talk (1984), I had written:

Intensifying the seriousness of the danger, the magnitude of the problem, and the urgency of the situation are common techniques. The greater the problem, the more the need for the solution. In reality, some things are very dangerous, but recognize that persuaders usually tend to overstate the danger.


We know, for example, that a sure sign of a Pentagon budget request is the flood of preparatory press releases pointing with alarm at growing Soviet strength. Whether saving souls from hellfire, or saving seals from extinction, persuaders know that the greater the threat is intensified, the greater is the need for their remedy.

Thermostat Effect. Powerful governments can intensify a crisis, can "fan the flames," by systematically planting rumors, or releasing news reports of "horror stories" and "atrocity pictures." Agitators, outside of the Establishment, can also use this tactic of deliberate rumors and gossiped "horror stories" to keep the threat intensified. (In contrast, sometimes governments seek to downplay issues, to calm and soothe, to cool inflammatory rhetoric, by managing the news, withholding information, imposing censorship and restraints, creating "rumor control" centers, etc.)

Wildfire Effect. Accidental arousal of fears is possible. Many racial and ethnic conflicts, for example, have been spontaneous and unplanned; crises have occurred by accident, triggered haphazardly by unpremeditated acts. But such randomness is different, both in kind and degree, from an organized propaganda campaign such as Hitler's persecution of the Jews.

Deliberate, systematic, and intentional manipulation of human fears and hatreds is also possible. Today, because of technological advances, the potential danger is far greater than ever in the past. Today, persuaders with the intent to manipulate have better tools to do so. The psychological techniques are more sophisticated to identify what people fear, as are the methods to target audiences precisely and to deliver messages to them instantly and constantly."
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May, 2004 Commentary about the "mushroom cloud" imagery: To get others in the mood to support the war, in 2003 President Bush intensified the extremes -- the danger and urgency --of the potential of Saddam Hussein's Weapons of Mass Destruction being used offensively, soon, against the United States. Europe didn't feel this threat or urgency. Nor could Bush stir up popular support to defend Iraq's neighbors: Iran, as a non-friendly theocracy; Kuwait, as a recidivist monarchy. If he were to say that the USA needs to be the controlling force in the area to secure its own vital oil supply and that of the global economy, it might be a realistic assessment. But, people can not be moved to fight and die for oil: we do so in self-defense, or for a noble cause.


Professor Bruce Williams, in "War Rhetoric's Toll on Democracy," cites Harold Lasswell's classic Propaganda Technique in the World War (1927), applies it to the current war, and (in these brief extracts, below) notes some implications for democracy and the future.

"Lasswell argued that mobilizing public opinion through propaganda was a prerequisite for modern war, since conflict had become total, requiring conscript armies and the marshaling of a nation's entire resources.... the leader of the enemy state must be used to stand for the entire nation and then demonized.... Lasswell argued that to gain popular support for a war, it must always be portrayed as defensive. Claims about the threat posed by weapons of mass destruction or about connections between Saddam Hussein and Osama bin Laden became the linchpins of our Iraq mobilization because they were central to portraying the U.S. invasion, without U.N. backing, not as an unprovoked attack, but as a defensive action necessitated by an evil enemy preparing to strike us....

Lasswell's analysis is even more prescient when it comes to the need for developing different propaganda appeals to different segments of the populace -- what we call segmenting, or "slicing and dicing," and wrongly take to be a new technique.
Portrayal of an evil leader, guilty of unspeakable atrocities, possessing aggressive intent against one's country, works with the more jingoistic and aggressive segments of the population, Lasswell wrote, those who, he concluded, find "peace in war" and are labeled today as "Nascar dads" living in the "red" states.

Yet, he argued, there need to be as many different justifications for war as there are interests in the population. So, for example, more "sophisticated" middle-class intellectuals need appeals based on international law. In a discussion that anticipates the uses of the United Nations by the Bush administration, Lasswell argued that even if an international body (he had the League of Nations in mind) opposed your country's plans for war, that could be overcome by an argument that war was required by a "higher and truer" vision of international law, which international organizations failed to uphold.

When the United States is the world's pre-eminent military power, when wars are again fought by small professional volunteer armies, and domestic life is scarcely disrupted by conflict, the same blunt techniques used to mobilize for total war are simply not justifiable.

Strategically, because they portray conflict as a struggle for survival between good and evil, they make impossible any careful consideration of proportional military response in asymmetric conflicts. But more important, the toll they take on American democracy is too high."

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"The Fog of War"

"The Fog of War" received the Academy Award (March, 2004) as the winning documentary movie about Robert McNamara (the Secretary of Defense during the Vietnam war) relating his decision-making role then, and now admitting he made some errors, but attributed them, metaphorically, to "the fog of war."

Richard Falk (The Great Terror War, 2003) in his review of this documentary wrote: "The title The Fog of War is a phrase taken from Karl von Clausewitz, the early-19th-century German war theorist, and is used to explain the inability of a military commander to grasp the full realities of a battlefield given its complexity. It bears so centrally on the McNamara enigma because it is exculpatory in effect, suggesting that the mistakes of war are due to its complexity -- rather than the incompetence or depravity of the leaders who impart it. What is misleading here is that Clausewitz used the phrase to explain why tactical errors are made in war, while McNamara is indirectly excusing moral shortcomings, including those that have criminalized by international law."


"The Axis of Evil"

In Bob Woodward's Plan of Attack (2004), he devotes Chapter 8 (pp. 85-95) detailing the genesis of the memorable metaphoric phrase "axis of evil" as it developed within the White House as speechwriter Mike Gerson was drafting up President Bush's 2002" State of the Union" speech (Jan 29, 2002).

Emotionally, this phrasing resonated with historical allusions not only to the enemy WW2 2 Axis powers (Germany, Japan, Italy), but also to President Reagan's 1983 speech calling the USSR enemy the "evil empire."

Although the Iraq war was already being planned secretly, this odd association of Iran, Iraq, and North Korea together into a vague "axis of evil" allowed President Bush both to conceal specifics about the secret plans for the Iraq war, and to create a generalized moral scenario suggesting a struggle between the forces of Good and Evil.

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War Words:
Iraq War &
the "War on Terror" -- GWOT

A key issue is conflating -- or blending, merging -- these two concepts (the Iraq War, and the "Global War on Terrorism") into one. The Bush administration, for example, so frequently associated al Queada's 9/11 attacks and Osama bin Laden with Saddam Hussein, that this implied that they were connected, cause-and-effect. Eventually, President Bush would say "I never said that..." (True. Never an explicit statement; But, that answer is not candid nor complete.)
-----See also: Law Not War | Bush Revises Stance || A war that can never be won | Playing into Their Hands | War or Shabby PR Ploy? | Stop Calling it War | War Rhetoric's Toll on Democracy | Sell it Softly | Violence & Terror
President George W. Bush, in a formal speech (March 19, 2004) on the first anniversary of the start of the Iraq war, called attention to the underlying metaphoric language of war, but emphatically asserted that it was not a simple metaphor: "The war on terror is not a figure of speech. It is an inescapable calling of our generation."

President Bush, who by his own admission doesn't read newspapers or poetry, isn't likely to be aware of Lakoff nor of metaphor theory. (Below) However, Bush's speechwriter, Mike Gerson, who puts the elegant words into the president's mouth, is one of the most skillful writers ever to work in the White House, and is sure to be aware of the arguments about framing the issue of terrorism in terms of war metaphors -- instead of crime metaphors.

Five days after September 11, 2001, George Lakoff (in his article "Metaphors of Terror"), quick to understand the implications of framing the issue, wrote:

"The administration's framings and reframings and its search for metaphors should be noted. The initial framing was as a "crime" with "victims" and "perpetrators" to be "brought to justice" and "punished." The crime frame entails law, courts, lawyers, trials, sentencing, appeals, and so on. It was hours before "crime" changed to "war" with "casualties," "enemies," "military action," "war powers," and so on.

Donald Rumsfeld and other administration officials have pointed out that this situation does not fit our understanding of a "war." There are "enemies" and "casualties" all right, but no enemy army, no regiments, no tanks, no ships, no air force, no battlefields, no strategic targets, and no clear "victory." The war frame just doesn't fit. Colin Powell had always argued that no troops should be committed without specific objectives, a clear and achievable definition of victory, a clear exit strategy—and no open-ended commitments. But he has pointed out that none of these is present in this "war."

Because the concept of "war "doesn't fit, there is a frantic search for metaphors. First, Bush called the terrorists "cowards"—but this didn't seem to work too well for martyrs who willing sacrificed their lives for their moral and religious ideals. More recently he has spoken of "smoking them out of their holes" as if they were rodents, and Rumsfeld has spoken of "drying up the swamp they live in" as if they were snakes or lowly swamp creatures. The conceptual metaphors here are Moral Is Up; Immoral Is Down (they are lowly) and Immoral People Are Animals (that live close to the ground)....

With no definition of victory and no exit strategy, we may be entering a state of perpetual war. This would be very convenient for the conservative domestic agenda: The war machine will determine the domestic agenda, which will allow conservatives to do whatever they want in the name of national security...."

James Carroll's column in the Boston Globe (Sept. 15, 2001) clearly presented the moral case against using war metaphors -- instead of crime metaphors. "In the Arab world --indeed, throughout the whole House of Islam -- bin Laden's stature was in the process of being transformed from a marginal miscreant to a modern-day Saladin, the hero who vanquished crusaders. Bush's war on terrorism, by defining bin Laden as a martial adversary instead of a sadistic criminal, had elevated him to a mythic status. The "war" on terrorism, in that sense, was lost the day Bush declared it."

Yet, four years later (in 2005), the war metaphor is still the most common one used by the administration and by the mass media, perhaps because it makes for good soundbites, shorthand, slogans, and sarcasm.

Such metaphors imply the way people think.
Headlines, for example: "Rove Draws a Hard Line Between Conservatives, Liberals Over 9/11." (Los Angeles Times, June 24, 2005): "A partisan furor erupted Thursday as Democrats assailed President Bush's top political strategist, Karl Rove, for criticizing liberals over what he described as a tepid response to the Sept. 11 terrorist attacks."

"Conservatives saw the savagery of 9/11 in the attacks and prepared for war. Liberals saw the savagery of the 9/11 attacks and wanted to prepare indictments and offer therapy and understanding for our attackers,"
Rove said Wednesday night at a Manhattan gathering of the Conservative Party of New York state."

While "preparing indictments" might legitimately be called a reference to the use of law, here linking the added sarcasm of "therapy and understanding" misrepresents the Liberal position. Carroll, for example, in that essay immediately after 9/11, affimed the need for a forceful response: "Before going any further, let me state the obvious. The nearly worldwide consensus that the terrorist attacks on New York and Washington must be met with force is entirely correct. The network of suicidal mass murderers, however large and wherever hidden, must be eliminated. But force can be exercised decisively and overwhelmingly in another context than that of 'war.'"

Early in the Iraq war, very few politicians challenged this use of the war metaphor, but there were some signs of awareness of its implications. On April 18, 2004, CNN reported that Democratic candidate John Kerry said: "It may well be that we need a new president, a breath of fresh air, to re-establish credibility with the rest of the world, so that we can have a believable administration as to how we proceed." Kerry also said he didn't consider the war on terrorism primarily a military effort. "I will use our military when necessary, but it is not primarily a military operation," he said. "It's an intelligence-gathering, law-enforcement, public-diplomacy effort."


Bush Revises Stance on War on Terrorism
'We will win,' he tells veterans as Democrats
continue to criticize his previous comment.

By Edwin Chen Los Angeles Times September 1, 2004


NASHVILLE — President Bush forcefully and repeatedly declared Tuesday that the war on terrorism was winnable, a day after he touched off a partisan tempest by saying on national television, "I don't think you can win it."

In a speech to the national convention of the American Legion, Bush told cheering veterans: "We meet today at a time of war for our country, a war we did not start, yet one that we will win. If America shows weakness or uncertainty in this decade, the world will drift toward tragedy. This will not happen on my watch."

His comments came a day after Democrats sharply criticized the president for remarks he made to interviewer Matt Lauer of NBC's "Today" show that were aired Monday. "I don't think you can win it," Bush said of the fight against terrorism, "but I think you can create conditions so that those who use terror as a tool are less acceptable in parts of the world."

The campaign of the Democratic presidential nominee, Sen. John F. Kerry of Massachusetts, pounced on Bush's latest comments.

"What today showed is that George Bush might be able to read a speech saying we can win the war on terror. But as we saw yesterday, he's clearly got real doubts about his ability to do so, and with good reason," spokesman Phil Singer said.

Kerry addressed Bush's remarks for the first time Tuesday night during a rally on the airport tarmac here; he is scheduled to address the American Legion today.

"All they're talking about is the war on terror, which the president yesterday said he doesn't think we can win," Kerry told hundreds of whooping supporters. "Well, ladies and gentlemen, let me tell you something: We can, we must and we will win the war on terror. And the way to win … is fight a smarter, more effective war on terror."

Bush administration and campaign officials sought Tuesday to explain the president's comments to NBC. Vice President Dick Cheney, First Lady Laura Bush and campaign and administration staff said the president believed that the fight against terror would end in victory but that the long-term nature of the war meant that it would not end unequivocally, with a treaty-signing ceremony.

Bush, as a call-in guest on the Rush Limbaugh show Tuesday, said, "Really what I was saying to Lauer was, is that this is not the kind of war where you sit down and sign a peace treaty. It's a totally different kind of war. But we will win it.

"I probably needed to be a little more articulate," he said.


Bush told the American Legion convention, "Make no mistake about it, we are winning, and we will win. We will win by staying on the offensive. We will win by spreading liberty."

Calling in to the Sean Hannity talk show on Fox Radio on Tuesday afternoon, Cheney said that "the president never intended to convey the notion that we can't win. We clearly can, and we will."

Mrs. Bush commented during three interviews on the morning news shows, and campaign advisor Karen Hughes spoke later in the day on television.

White House Chief of Staff Andrew H. Card Jr., speaking on CNN, said, "I don't think we're ever going to find a situation where every individual terrorist is eliminated. I do think that we will win the war on terror, and I think that we will prevail."

The about-face pointed up Bush's reliance on his credentials as a "wartime president" in his bid for a second term.

Singer, the Kerry campaign spokesman, sought to cast doubt on those credentials. "This president has gone from mission accomplished to mission miscalculated to mission impossible on the war on terror," he said. "We need a leader who knows we can win the war on terror and has a plan to do it. America can do better than a go-it-alone foreign policy that has alienated key allies, leaving U.S. troops bearing the overwhelming burden in Iraq and U.S. taxpayers shouldering the bulk of the cost."

Also Tuesday, Bush campaigned in Iowa and dropped by an evening picnic and softball game in central Pennsylvania between Pennsylvania Young Republicans and Pennsylvania College Republicans. He also addressed the Republican National Convention in New York, using videoconferencing equipment.

Today the president is scheduled to campaign in Ohio before traveling to New York for the GOP nominating convention.
In his remarks in Nashville, Bush talked about his support for veterans' benefits as well as a constitutional amendment to ban flag desecration. He was accompanied by Sen. John McCain (R-Ariz.), a Vietnam War veteran and rival for the Republican presidential nomination in 2000.
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Copyright 2004 Los Angeles Times

War, 2006
President Bush reiterated the "war" phrasing again (March 16, 2006) in the introduction to the administration's National Security Strategy.
http://www.whitehouse.gov/infocus/nationalsecurity/

"We are a nation at war. We have made progress in the war against terror, but we are in a long struggle. America is safer, but not yet safe.
• In the short run, the fight involves using military force and other instruments of national power to kill or capture the terrorists, deny them safe haven or control of any nation, prevent them from gaining access to weapons of mass destruction (WMD), and cut off their sources of support.
• In the long run, winning the war on terror means winning the battle of ideas, for it is ideas that can turn the disenchanted into murderers willing to kill innocent victims.
• Terrorists exploit political alienation. Democracy gives people an ownership stake in society.
• Terrorists exploit grievances that can be blamed on others. Democracy offers the rule of law, the peaceful resolution of disputes, and the habits of advancing interests through compromise.
• Terrorists exploit sub-cultures of conspiracy and misinformation. Democracy offers freedom of speech, independent media, and the marketplace of ideas.
• Terrorists exploit an ideology that justifies murder. Democracy offers respect for human dignity.
• The advance of freedom and human dignity through democracy is the long-term solution to the transnational terrorism of today. To create the space and time for that long-term solution to take root, there are four steps we will take in the short term: We will 1) prevent attacks by terrorist networks before they occur; 2) deny WMD to rogue states and to terrorist allies who would use them without hesitation; 3) deny terrorist groups the support and sanctuary of rogue states; and 4) deny the terrorists control of any nation that they would use as a base and launching pad for terror. "

War, not law enforcement
President Bush reiterates his position:
extract from CQ text transcript, Aug 21, 2006 --


BUSH: Look, it's an honest debate, and it's an important debate for Americans to listen to and to be engaged in. In our judgment, the consequences for defeat in Iraq are unacceptable.

And I fully understand that some didn't think we ought to go in there in the first place.

But defeat -- if you think it's bad now, imagine what Iraq would look like if the United States leaves before this government can defend itself and sustain itself.
You know, chaos in Iraq would be very unsettling in the region.

Leaving before the job would be done would send a message that America really is no longer engaged nor cares about the form of governments in the Middle East.

Leaving before the job is done would send a signal to our troops that the sacrifices they made were not worth it.

Leaving before the job is done would be a disaster. And that's what we're saying.

I will never question the patriotism of somebody who disagrees with me. This has nothing to do with patriotism. It has everything to do with understanding the world in which we live.

It's like, the other day, I was critical of those who heralded the federal judge's opinion about the terrorist surveillance program. I thought it was a terrible opinion. And that's why we're appealing it.

And I have no -- you know, look, I understand how democracy works. Quite a little bit of criticism in it, which is fine. That's fine. That's part of the process.
But I have every right, as do my administration, to make it clear what the consequences would be of policy. And if we think somebody is strong or doesn't see the world the way it is, we'll continue to point that out to people.

And therefore those who heralded the decision not to give law enforcement the tools necessary to protect the American people just simply don't see the world the way we do. They see maybe these kind of isolated incidents. These aren't isolated incidents; they're tied together. There is a global war going on.
And, you know, somebody said: Well, this is law enforcement.


No, this isn't law enforcement, in my judgment. Law enforcement means kind of a simple, you know, singular response to the problem. This is a global war on terror. We're facing, you know, extremists that believe something. And they want to achieve objectives.


And, therefore, the United States must use all our assets and we must work with others to defeat this enemy. That's the call.

And we -- in the short run, we got to stop them from attacking us. That's why I give the Tony Blair government great credit, and their intelligence officers -- and our own government credit for working with the Brits to stop this attack.

But you know something? It's an amazing town -- isn't it? -- you know, where they say on the one hand you can't have the tools necessary and herald the fact that you won't have the tools necessary to defend the people and, sure enough, attack would occur, and say, "How come you don't have the tools necessary to defend the people?"


That's the way we think around this town.

And so we'll continue to speak out in a respectful way; never challenging somebody's love for America when you criticize their strategies or their point of view.
And, you know, for those who say that, well, all they're trying to say is, "We're not patriotic," simply don't listen to our words very carefully, do they?

What matters is that in this campaign that we clarify the different points of view. And there are a lot of people in the Democratic Party who believe that the best course of action is to leave Iraq before the job is done. Period. And they're wrong.

And the American people have got to understand the consequence of leaving Iraq before the job is done. We're not going to leave Iraq before the job is done and we'll complete the mission in Iraq.

I can't tell you exactly when it's going to be done, but I do know that it's important for us to support the Iraqi people who have shown incredible courage in their desire to live in a free society. And if we ever give up the desire to help people live in freedom, we will have lost our soul as a nation, as far as I'm concerned.... (Aug 21, 2006)
Law Not War
by James Carroll

Written just days after 9/11, James Carroll's timely column in the Boston Globe (Sept.15, 2001), which has been reprinted in his book: Crusade (2004), presents the moral case against using the metaphor of war
How we love our country! For days now, we Americans, while mourning and shuddering, have felt the accumulating weight of our patriotic devotion. We are joined in the shocking recognition of what a rare and precious treasure is the United States of America. Our nation's sudden vulnerability makes us shrug off, just as suddenly, the habit of taking for granted its nobility. We see it in the throat-choking empty place of the New York skyline, and in the gaping wound of the building beside Arlington Cemetery. We see it in the grimy faces of the resolute rescue workers, and in the implication that doomed airline passengers fought back against hijackers. We see it in the splendid diversity of our features, our accents, our beliefs, our responses even. Never has the national motto seemed more true: out of many, one.

But so far our main expression of this intense patriotism has been oddly in tension with its inner meaning, for the thing we treasure above all about America at this moment is the way it measures its hope by principles of democracy, tolerance, law, respect for the other, and even social compassion. Our supreme patriotic gesture in this crisis has been a nearly universal call for war, and indeed the growing sentiment for war, fueled by the rhetoric of our highest leaders, may soon be embodied in a formal congressional declaration of war. Before we go much farther, we should think carefully about why we are heading down this path, and where it is likely to lead. Do the rhetoric of war, and the actions it already sets in motion, really serve the urgent purpose of stopping terrorism? And is the launching of war really the only way to demonstrate our love for America?

Before going any farther, let me state the obvious. The nearly worldwide consensus that the terrorist attacks on New York and Washington must be met with force is entirely correct. The network of suicidal mass murderers, however large and wherever hidden, must be eliminated. But force can be exercised decisively and overwhelmingly in another context than that of "war." One of the great advances in civilization occurred when human beings found a way to channel necessary violence away from "war" and toward a new, counterbalancing context embodied in the idea of "law." The distinction may seem too fine to be relevant in the aftermath of this catastrophe, but it is after catastrophe that the distinction matters most. The difference between "war" and "law" is not the use of force. The United States of America, with its world allies, should be embarked not on a war but on an unprecedented, swift, sure, and massive campaign of law enforcement. As the term law enforcement implies, the proper use of force would be of the essence of this campaign.

Why does this distinction matter? Four reasons:

War, by definition, is an activity undertaken against a political or social entity, while the terrorist network responsible for this catastrophe, from all reports, is a coalition of individuals, perhaps a large one. Law enforcement, by definition, is an activity undertaken against just such individuals or networks. By clothing our response to the terrorist acts in the rhetoric of war, we make it far more likely that members of groups associated by extrinsic factors with the perpetrators (Arabs, Muslims, Afghans, Pakistanis, etc.) will suffer terrible consequences, from being bombed in Kabul to being discriminated against in Boston. Furthermore, the rhetoric of war, as it falls on the ears of such people (a billion Muslims), makes it all the more likely that they will only see America as their enemy.

War, by definition, is relatively imprecise. Steps can be taken to limit "collateral damage," but the method of war, in fact, is to bring pressure to bear against a hostile power structure by inflicting suffering on the society of which it is part. History shows that once wars begin, violence becomes general. As President Bush threatened, no distinctions are made. In law enforcement, by contrast, distinctions remain of the essence. Law enforcement submits to disciplines that are jettisoned in war. Do we really have the right to jettison such disciplines now?

War, similarly, is less concerned with procedure than with result; or, more plainly, in war the ends justify the means. In law enforcement, the end remains embodied in the means, which is why procedures are so scrupulously observed in criminal justice activity. To respond to a terrorist's grievous violation of the social order with further violations of that order means the terrorist has won.

War inevitably generates its own momentum, which has a way of inhumanely overwhelming the humane purposes for which the war is begun in the first place. In the death-ground of combat violence, self-criticism can seem like fatal self-doubt, and so the savage momentum of war is rarely recognized as such until too late. The rule of unintended consequences universally applies in war. Law enforcement, on the other hand, with its system of checks and balances between police and courts, is inevitably self-critical. The moral link between act and consequence is far more likely to be protected.

What does "winning" a war against terrorism mean? How has hatred of America become a source of meaning for vast numbers whose poverty already amounts to a state of war? Must a massive campaign of unleashed violence become America's new source of meaning, too? The World Trade Center was a symbol of the social, economic, and political hope Americans treasure, a hope embodied above all in law. To win the struggle against terrorism means inspiring that same hope in the hearts of all who do not have it. How we respond to this catastrophe will define our patriotism, shape the century, and memorialize our beloved dead.
"In the Arab world --indeed, throughout the whole House of Islam -- bin Laden's stature was in the process of being transformed from a marginal miscreant to a modern-day Saladin, the hero who vanquished crusaders. Bush's war on terrorism, by defining bin Laden as a martial adversary instead of a sadistic criminal, had elevated him to a mythic status. The "war" on terrorism, in that sense, was lost the day Bush declared it." -- James Carroll, Crusade (p.208)
In addition to his book (Crusade), James Carroll is the bestselling author of the National Book Award-winning memoir An American Requiem; Constantine's Sword, a history of Christian anti-Semitism; and ten novels. He lectures widely on war and peace and on Jewish-Christian-Muslim reconciliation. He lives in Boston, Massachusetts. For more information, please visit www.americanempireproject.com | Copyright © 2004 James Carroll
A war that can never be won
Terrorism is a technique, not an enemy state that can be defeated

Jonathan Steele Saturday November 22, 2003 The Guardian

The bombast has increased with the bombs. We saw two disturbing escalations this week. The explosions that devastated the British consulate and the HSBC bank in Istanbul mark a significant widening in the choice of targets by those Islamist radicals who use terror to express their hatred of British and US policy in Iraq and the Middle East. The Blair/Bush response reached an equally alarming new level of ferocity.

At their swaggering joint press conference on Thursday, the two men repeatedly made the risible claim that they could win their war on terror. The prime minister was the worse. While Bush gave himself a global carte blanche to intervene anywhere, by speaking of his "determination to fight and defeat this evil, wherever it is found", Blair put the issue in terms of a finite goal. He talked of defeating terrorism "utterly" and "ridding our world of this evil once and for all".

The hyperbole of the religious pulpit allows for all-embracing and eschatological language, but these men are meant to be practical political leaders. When Blair, in his opposition days, invented the phrase "tough on crime, tough on the causes of crime", he knew that crime could never be totally eliminated. The task is to reduce and restrain it by a variety of methods. Violence and terrorism are no different. Like poverty, they will always be with us. At best they can only be diminished and contained. Yet now, with the arrogance of power, we have the Bush/Blair roadshow promising in sub-Churchillian tones to vanquish terrorism as though it were a clearly defined enemy like Nazi Germany.

Terrorism is a technique. It is not an ideology or a political philosophy, let alone an enemy state.
Our leaders' failure to understand that point emerged immediately after September 11 2001 when they reacted to the attacks in New York and Washington by confusing the hunt for the perpetrators with the Afghan "state" that allegedly "harboured" them. The Taliban ran avicious regime, but Afghanistan was a disastrously failed state and its nominal leader, Mullah Omar, had no control over al-Qaida.

By the same token the "war" on terror should have remained what it initially was, a metaphor like the "war" on drugs. But instead of being harmless linguistic exaggeration to describe a broad campaign encompassing a range of political, economic and police counter-measures, it was narrowed down to real war and nothing else.
The slippery slope that began with Afghanistan quickly led to the invasion of Iraq, a symbolic and political enormity whose psychological impact Bush and Blair have not yet grasped.

When Ariel Sharon, then a middle-aged general, wanted to send Israeli tanks into Cairo in October 1973, it was the arch-realist Henry Kissinger who realised how devastating the emotional effect would be in the Arab world, and stopped him. For a new generation of Arabs, the sight of American tanks in Baghdad is just as humiliating. Osama bin Laden's claim that having US forces at airbases close to the Islamic holy places in Saudi Arabia is a desecration appealed only to a few Muslims, but the daily television pictures of US troops in the heart of an Arab capital, and not just patrolling but using lethal force to back up an administration of occupiers, inflames a much larger audience.

Jack Straw argues that terrorism preceded the war on Iraq and it is therefore wrong to blame the US and Britain for increasing the danger. This is a non-sequitur, which also flies in the face of the evidence, admitted by US officials themselves, that non-Iraqi Arabs have been infiltrating Iraq to commit acts of terror because of the US presence.

Sharon, similarly, says suicide bombings in Israel started before he took office. Does that mean he shares no blame? That is not the view of four former Israeli intelligence chiefs, who argued last week that Sharon's exclusive reliance on hardline responses has weakened Israel's security and increased the number of attacks on Israelis.

Before the war on Iraq several of Britain's intelligence experts, including senior officials, warned that it would increase the risk of terrorism and make British interests potential targets - a view shared by most critics of the war. To suggest they were wrong runs against common sense.

Coming after the war on Afghanistan, the war on Iraq has made al-Qaida's grisly work easier. Dispersed by American bombing from their remote mountain lairs, they have shifted to the much easier terrain of an urban Arab environment where they can be more readily hidden and helped. Resistance to US forces in southern and eastern Afghanistan as well as terrorist attacks on aid workers and other western soft targets are on the increase, but they appear to come from Afghan supporters of the former Taliban as well as other Pashtun radicals from Pakistan. Most Arabs who were in Afghanistan have moved to Iraq. There they have been joined by new Arab recruits, eager to add their energy to Iraq's local resistance.

In the long history of terrorism, al-Qaida has provided two novelties. One is its global reach, marked by willingness to strike targets in many countries. The other is its use of suicide attacks as a weapon of first, rather than last, resort. Under the broad heading of terrorism as a political and military instrument, suicide bombing is a sub-category, a technique within a technique.


In the post-colonial world its first proponents had nothing to do with the anti-Islamic myth that martyrs are motivated by the hope of being greeted by dozens of virgins waiting in heaven. It began with Hindu Tamils in Sri Lanka, an act of martial self-sacrifice by angry women as well as men. When it spread to Palestine over the past decade, it was an act of last-resort desperation by frustrated people who saw no other way to counter Israel's disparity of power, as Cherie Blair once publicly pointed out. Al-Qaida has merely taken an old technique and made it the weapon of choice.

The shock this week is that Bush and Blair not only still believe that war is the way to deal with terrorists but that even when faced by the escalation of Istanbul they think victory is possible. The real issue is how to control risk. Anti-western extremism will never be eradicated, but it can be reduced by a combination of measures, primarily political.

The first is an early transfer of sovereignty to the Iraqi people and the withdrawal of foreign forces. An arrangement whereby the new Iraqi government "requests" US troops to stay on will convince few in the Middle East. Second is firm and sustained pressure on Israel to make a deal with the Palestinians, presumably on the lines of the recent accord worked out in Geneva by Israeli and Palestinian dissidents.

There is no guaranteed defence against a suicide attack on a soft target. "Hardening" targets by turning every US or British building, at home or abroad, into a fortress makes little sense. It is better to try to reduce the motivations (hatred, revenge, or an overwhelming sense of injustice) that make people turn themselves into bombs. That endeavour will also never produce complete success.
In Blair's misguided words, it cannot be done "utterly" or "once and for all". But it is the more productive way to go.

Playing Into Their Hands
Our "war" on terror breeds terrorists, and a vicious cycle of violence

By George Soros
(George Soros heads Soros Fund Management and is the founder of a global network of foundations dedicated to supporting open societies. His most recent book is "The Bubble of American Supremacy.")

The Bush administration is in the habit of waging personal vendettas against those who criticize its policies, but bit by bit the evidence is accumulating that the invasion of Iraq was among the worst blunders in U.S. history.
If the administration cannot recognize and admit its mistakes, it cannot correct its policies.

War is a false and misleading metaphor in the context of combating terrorism. The metaphor suited the purposes of the administration because it invoked our military might. But military actions require an identifiable target, preferably a state. As a result, the war on terrorism has been directed primarily against states like Afghanistan that are harboring terrorists, not at pursuing the terrorists themselves.

Imagine for a moment that Sept. 11 had been treated as a crime against humanity. We would have pursued Osama bin Laden in Afghanistan (hopefully with more success), but we would not have invaded Iraq. Nor would we today have our military struggling to perform police work in full combat gear, getting soldiers killed in the process.

This does not mean that we should not use military means to capture and bring terrorists to justice when appropriate. But to protect ourselves against terrorism, we need precautionary measures, awareness and intelligence gathering — all of which ultimately depend on the support of the populations among which terrorists operate.

Declaring war on the very people we need to enlist against terrorism is a huge mistake. We are bound to create some innocent victims, and the more of them there are, the greater the resentment and the better the chances that some victims will turn into the next perpetrators.

On Sept. 11, the United States was the victim of a heinous crime, and the whole world expressed spontaneous and genuine sympathy. Since then, though we Americans are loath to admit it, the war on terrorism has claimed more innocent civilians in Afghanistan and Iraq than were lost in the attacks on the World Trade Center and Pentagon. The comparison is rarely made in the U.S.: American lives are valued differently from the lives of foreigners, but the distinction is less obvious to people abroad.

The war on terrorism as pursued by the Bush administration is more likely to bring about a permanent state of war than an end to terrorism. Terrorists are invisible; therefore, they will never disappear. They will continue to provide a convenient pretext for the pursuit of American supremacy by military means. That, in turn, will continue to generate resistance, setting up a vicious circle of escalating violence.

The important thing to remember about terrorism is that it is a reflexive phenomenon. Its impact and development depend on the actions and reactions of the victims. If the victims react by turning into perpetrators, terrorism triumphs in the sense of engendering more and more violence. That is what the fanatically militant Islamists who perpetrated the Sept. 11 attacks must have hoped to achieve. By allowing a "war" on terrorism to become our principal preoccupation, we are playing straight into the terrorists' hands: They — not we — are setting our priorities.

The United States is the most powerful country on Earth. While it cannot impose its will on the world, nothing much can be done in the way of international cooperation without its leadership or at least active participation.
The United States has a greater degree of discretion in deciding the shape of the world than anybody else. Other countries don't have a choice: They must respond to U.S. policy. This imposes a unique responsibility on the United States: Our nation must concern itself with the well-being of the world.

The United States is the only country that can take the lead in addressing problems that require collective action: preserving peace, assuring economic progress, protecting the environment and so on. Fighting terrorism and controlling weapons of mass destruction also fall into this category.

By using the war on terror as a pretext for asserting our military supremacy, we are embarking on an escalating spiral of terrorist/ counterterrorist violence. If instead we were to set an example of cooperative behavior, we could not only alleviate poverty, misery and injustice in the world, but also gain support for defending ourselves against terrorism. We will be the greatest beneficiaries if we do so.


Los Angeles Times (M1, April 4, 2004
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War or Shabby PR Ploy? Rejecting the Language of Terrorism
By Mike Whitney | From AxisofLogic.Com | March 30, 2004

"I don't believe this is the Third World War. Nor is it a "war on terror". Nor is it a "war of civilizations". But our own leaders are willfully leading us into a period of appalling suffering because they will not address the causes of injustice in the Islamic world."
-- Robert Fisk

The War on Terror will persist until its flawed logic is challenged. As long as the root of the deception remains unexposed the global situation will continue to deteriorate.

The driving force is ideas, not bombs. The Bush Administration has carefully disguised these ideas in the language of deception.

Of the many misleading notions propagated by the Bush Administration, the most lethal has been the War on Terror. It is an idea that is every bit as fraudulent as "preemption" (which is the legitimizing of unprovoked aggression) or Israel's "Security Barrier"; the patently dishonest description of the 20 ft. high behemoth that snakes through Palestine, savaging all hope of a just solution to the ongoing crisis.

The War on Terror is the truest expression of the calculated dishonesty of the Bush White House. It is grounded on "unproved assumptions" and, then, disseminated by an aggressive campaign of fear mongering. These are the weapons of choice for controlling a timorous public, and Bush has proved to be quite adept in their application.

Terror is an inescapable reality in the modern world; a world where a small fraction of the population will respond violently to grievance and injustice. This is a situation that has been dealt with quite successfully through normal "investigative-police" work. Even Mr. Bush admits this, although only when it suits his purposes.

Consider this; Abu Zubayda, Khalid Sheik Muhammed and Ramsi bin al Shibh (alleged Mastermind of 9-11), have all been captured and imprisoned through conventional detective work. The results of their interrogations have undoubtedly provided a clear understanding of the inner workings of al Qaida.

This is how you measure success. This is how you get to the root of terrorist organizations.

Additionally, according to the Administration's own admissions, more than two-thirds of the al Qaida leadership has been caught and incarcerated.

Again, conspicuous success.

These achievements are much more impressive then the poorly conducted Afghanistan war where the principle characters (bin Laden and Mullah Omar) were able to escape and thousands of innocent Afghanis were either killed or displaced in the hostilities.
So, why does the administration conceal its own successes?

And, why do they downplay the methodology that is putting a dent in terror?

The reasons are obvious.

Without the War on Terror, that source of all demagoguery, the real political objectives of the administration would never be realized.

They need a credible "Monster" to continue their drive to secure the world's dwindling resources and to abridge the rights of American citizens.

The idea that we are combating "terror" suggests that we are dealing with an irrational force that cannot be appeased, only defeated. The Bush Administration has done everything in its power to cultivate this now widespread belief. The terrorist attacks on America have been stripped of all their political significance and translated into the ravings of bloodthirsty Islamic fanatics, whose sole purpose in life is to kill innocent Americans.

Even the al Qaida communiqués, (which are offered regularly in the European press) are scrupulously omitted from American media, so that any vestige of "reason" will not attach itself to the terrorists.

The perpetrators must be demonized in the harshest, medieval terms. ("Evildoer")

This is in direct odds with what we already know.

For example, following the Madrid bombings, al Qaida sent this message: "Stop targeting us, release our prisoners and leave our land, we will stop attacking you. The people of US allied countries have to put pressure on their governments to immediately end their alliance with the US in the war on terror (Islam) If you persist we will continue."

Regardless of what we think of the terrorists, this is a straightforward political directive that expresses a "reasoned" approach to injustice. We do not agree with the bombings, but we certainly don't dismiss these claims as the ravings of religious maniacs who "hate our freedoms." (Bush's painfully inane assessment of the cause of terrorism)

Instead, their claims match up quite nicely with those of reasonable American's who entertain the notion that we should simply pay for oil, rather than stealing it; that we should stop occupying Muslim countries, and that we should look for sensible alternatives for negotiation rather than pelting the desert with Cruise Missles.

The idea that we are at war works to the advantage of the Bush Administration. We have already seen how the war on terror conveniently morphed into the war on Iraq.

Mr. Bush never misses an opportunity to conflate the two in his attempts to confuse the public.

But is it a war, or just a shabby public relations ploy to achieve an alternate political objective?

We have already demonstrated how the real progress in dismantling terror cells has been through routine police work. So why is the War motif invoked?

First, it suggests that we are responding to aggression.

But, is that the case?

Was 9-11 a flagrant act of unprovoked hostility, or was it retaliatory?

We can see from the communiqué above that the architects considered it "striking back" not "striking out".

This does not vindicate the action, but at least it points to the fact that there are underlying grievances that motivated the attacks. It wasn't simply blind rage.

This implies that there may be some type of remedy.

Mr. Bush has no remedy.

He is Armstrong Custer charging into harms way with the full might of the US military machine at his beck and call.

We cannot afford such transparent stupidity.

Our life as American's is threatened by the idea that we are at war. It vindicates the policy decisions that Bush has made that are reshaping the social contract.

If we accept the language of Mr. Bush's crusade, we must accept its logic. That means that we must accept the further curtailing of civil liberties;

We must accept the increased and "unchecked" power of the Presidency;

We must accept the idea of permanent war.

This is the devil's bargain we make when we accept the "language" of the War on Terrorism.

We should be more focused on the language of resistance; a language that articulates our stubborn resolve to thwart Mr. Bush's desperate plan; a language that rejects a vision of a world order that is predicated on lies and murder; a language that points us towards reconciliation with the world community and away from further carnage.

As for terrorism; the most effective tool in undermining terrorism is justice; justice that applies beyond our
borders and is not circumscribed by the petty limitations of nationalism.

Mike Whitney may be reached at: fergiewhitney@msn.com

See also the August 2005 article: Name Calling.

"You had to be a careful reader of the inside pages of the Times last week to notice that America is no longer fighting the global war on terrorism. The Administration has replaced, or revised, or expanded the G.W.O.T. with a new phrase: “a global struggle against violent extremism.” The war is now a struggle. The terrorist enemy is now the violent extremist enemy. The focus has shifted from a tactic to an ideology."

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By 2006, the "War on Terrorism" -- "GWOT" -- had morphed into "the Long War"
Goodbye War on Terrorism, Hello Long War
William M. Arkin on National and Homeland Security | Washington Post | January 26, 2006


One phrase contained in the draft Quadrennial Defense Review document circulating amongst defense experts is sure to be a part of your life for years to come: The long war.

Defense experts want the long war to be the new name for the war on terror, a kind of societal short hand that will stand shoulder to shoulder with the Cold War, promoted to capital letters, an indisputable and universally accepted state of the world.


"This generation of servicemembers will be in what we're calling the Long War," Army Lt. Gen. Ray Odierno, assistant to the chairman of the Joint Chiefs of Staff, said earlier this week.

"Our estimate is that for at least the next 20 years … our focus will be … the extremist networks that will continue to threaten the United States and its allies."

Twenty years? Why not ten? Or forty?

On the surface, you might be thinking: wait a minute, if Arkin is questioning the duration of our conflict with terrorists, isn't he implicitly accepting the notion of a long war?

I'm questioning the ridiculous and baseless timeframe, and the characterization of the war on terrorism as either "winnable" or a war worthy of supplanting either the Cold War or World War II.

Ever since 9/11, President Bush and other government officials have been describing the war on terrorism as a long war, one equal to the Cold War or the Second World War. 

"Our struggle is similar to the Cold War," the President said at the West Point commencement in June 2002.   "Now, as then, our enemies are totalitarians, holding a creed of power with no place for human dignity.  Now, as then, they seek to impose a joyless conformity, to control every life and all of life."

The President, of course, argues for the "resolve and patience" to fight the long war. He is pleading for the grant of wartime power, hoping for the freedom to fight on behalf of civilization.

If there is anything that is extraordinary about the four years since Bush and company began fighting the long war on September 11, it is not the accumulation of executive powers to prosecute their war; it is how quickly the administration lost the well of sympathy and support that existed after the attacks of that day. 

Even here at home, where the public can't accept that Iraq is really a part of the response to 9/11, support for permanent war is declining.

Let me be clear that there are two reasons I reject the long war characterization: I think it is intellectually shallow to compare terrorists, "extremist networks," Islamic Jihadists or radical Islam with our enemies during the Cold War or the Second World War, who could have indeed destroyed our societies. Intellectually shallow sounds like a pretty weak attack, but I mean to suggest that this administration has the wrong vision of both the severity of the threat terrorists present to our societies.

Let's put aside for a moment their opportunistic flag-waving that insults every American who sacrificed during two wars that indeed were wars for our survival as a nation and a civilized people.

Terrorists can not destroy America. Every day we articulate a long war, every time we pretend we are fighting for our survival we not only confer greater power and importance to terrorists than they deserve but we also at the same time act as their main recruiting agent by suggesting that they have the slightest potential for success.

The Bush administration has been in panic mode since 9/11, and though it has tripped upon sometimes improved articulations of what it is doing to respond to the scourge of modern terrorism, it has both the wrong vision of the severity of the threat and it has shown itself, in four years of fighting, that no matter how much it articulates that the United States and the world must use all aspects of their power to thwart and defeat terrorism, the Bush administration is only comfortable with the military response, and it is only really happy with secret operations.

The Quadrennial Defense Review now exhorts the military to reform and retool to fight the long war, in everything from its business practices to its training. The backdrop of what the Pentagon is arguing is clear: Whatever constraints exist in the current world to fight need to be changed to increase operational flexibility. "New and more flexible authorities from the Congress" are needed. Old laws, like old Europe, need to be chucked overboard.

"Future warriors will be as proficient in irregular operations, including counterinsurgency and stabilization operations, as they are today in high-intensity combat," the document also states.

Last year, Defense Secretary Rumsfeld already issued new guidance to the military placing "stability operations" on par with major combat operations in terms of funding priorities.

This is bureaucratic sleight of hand to make the Iraq war seem as if it was somehow planned all along, a kind of losing Philippine campaign of the big long war where modern day MacArthur's can not only exclaim that they'll be back but that they are nimble enough to come back in the course of the same battle.

Here is another danger of staying fighting in Iraq: It provides the fuel to foolishly retool our military to fight the last war while stupidly allowing the administration to abuse the military institution by saddling it with the mission of solving all problems, even ones that are self-created.

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"Effective public diplomacy requires three strategies. First, we need to respond much more quickly with American interpretations of events.... Second... we have to decide which key strategic themes to emphasize. One real need is to better articulate American policies and to explain how they relate to the values of moderate Muslims.... Finally, and most important, we must develop a long-term strategy of cultural and educational exchanges aimed at creating a richer and more open civil society in Middle Eastern countries...."

Sell It Softly
Persuasively promoting American values and culture
will work better than either carrots or threats to influence the Middle East

By Joseph S. Nye Jr. (in Los Angeles Times, April 25, 2004)
Dean of Harvard's Kennedy School of Government and author of "Soft Power: The Means to Success in World Politics."

CAMBRIDGE, Mass. — Power, simply put, is the ability to influence others to get what you want. Nations need power because without it they have a difficult time advancing their goals. But there are ultimately three main ways for a nation to achieve power: by using or threatening force; by inducing compliance with rewards; or by using "soft power" — attracting followers through the strength of a country's values and culture. When a country can induce others to follow by employing soft power, it saves a lot of carrots and sticks. This is a lesson the United States needs to keep in mind.

We won the Cold War in part by deterring Soviet aggression with our hard military power. But the Soviet Union's final dissolution came only after we also began to effectively employ soft power. Ultimately, people in Eastern Europe and Russia were attracted to Western values through exchange programs, better diplomatic relations and broadcasts that penetrated the Iron Curtain.

Since Sept. 11, it has become commonplace to say that the United States is engaged in a war of ideas for the hearts and minds of moderate Arabs. To win that war, we will have to become more adept at wielding soft power in the region.

The greatest challenge to the United States today comes from radical Islamist ideology, in particular from the fundamentalist Wahhabi sect, which originated in 18th century Saudi Arabia and has grown more powerful in recent decades. Radical Islamists are expert in the use of soft power, attracting people to their ranks through charities that address basic needs and through religious institutions that form the backbones of communities.

Support for radical Islam has been consistently provided by Saudi Arabia, where the ruling family agreed to propagate Wahhabism as a means of placating clerics. The royal family's support of Wahhabism was itself an exercise in soft power. Because Saudi funding came from both government ministries and private charities, it is practically impossible to estimate the total amount of payments. One expert testified to Congress that the Saudis had spent roughly $70 billion on aid projects after the oil boom of the 1970s, much of it funneled through radical Islamic groups, and others report that the Saudis sponsored 1,500 mosques and 2,000 schools worldwide, from Indonesia to France. These institutions often displaced more-moderate and less-well-funded interpretations of Islam. Even if the numbers are heavily inflated, they dwarf the $150 million that the U.S. spends annually on public diplomacy in the Islamic world.

Soft power is not a panacea, of course. It is difficult to control — as the Saudi royal family has discovered — and can have unintended consequences. Organized religious movements of all stripes, including Christian, Buddhist and Muslim, have used soft power for centuries to attract millions of people to their teachings. But soft power can also attract people to malevolent religious organizations and networks.

Ultimately, the soft power of Wahhabism has not proved to be a resource that the Saudi government can control or use to obtain favorable outcomes. It has become a Frankenstein's monster, returning to haunt its creator. The radicals regard the royal family as corrupt and in league with Western infidels. They aim to overthrow or disrupt the government, as demonstrated by the 2003 terrorist attacks on residential compounds and the bombing that ripped apart a police headquarters in Riyadh last week. The royal family's bargain with the Wahhabist clerics backfired because the soft power of Islamic radicalism has flowed in the direction of Osama bin Laden and his goal of overthrowing the Saudi government.

A snapshot of this situation was captured by polls taken shortly after the Iraq war. Pluralities in Indonesia, Jordan, Pakistan, Morocco and the Palestinian Territories said they had a lot or some confidence in Bin Laden to do the right thing regarding world affairs. In those same countries, more people had more confidence in Bin Laden than in George W. Bush or Tony Blair. The fact that Bin Laden inspires confidence sends a clear message to Americans about the soft power of our sworn enemy.

Hard military power is not a sufficient response. Soft power must also be fought with soft power. Americans and others must find better ways of projecting our soft power to attract moderate Muslims.

Effective public diplomacy requires three strategies. First, we need to respond much more quickly with American interpretations of events. The establishment of Arabic language broadcasting units like Radio Sawa and satellite television channel Al Hurra, both of which intersperse news with popular programming, was a good first step for the U.S. Now we must learn to work more effectively with Arab news media such as Al Jazeera, which is a trusted news source for many Arabic speakers.

Second, like any entity trying to get a message out, we have to decide which key strategic themes to emphasize. One real need is to better articulate American policies and to explain how they relate to the values of moderate Muslims. For example, the charge that U.S. policies are indifferent to the killings of Muslims can be addressed by pointing to American interventions that saved Muslims in Bosnia and Kosovo, as well as assistance to Islamic countries to foster development and combat AIDS. As Assistant Secretary of State William Burns pointed out last year, public diplomacy must be accompanied by "a wider positive agenda for the region, alongside rebuilding Iraq; achieving the president's two-state vision for Israelis and Palestinians; and modernizing Arab economies."

Finally, and most important, we must develop a long-term strategy of cultural and educational exchanges aimed at creating a richer and more open civil society in Middle Eastern countries. The most effective spokespersons for the United States are not Americans but indigenous surrogates who understand America's virtues as well as its faults. Visa policies that have cut back on the number of Muslim students in the United States do us more harm than good.

Much of the work of developing an open civil society can be promoted by corporations, foundations, universities and other nonprofit organizations, as well as by governments. Companies and foundations can offer technology to help modernize Arab education. American universities can establish more exchange programs for students and faculty. Foundations can support the development of American studies in Muslim countries, or programs that enhance the professionalism of journalists. Governments can support the teaching of English and finance student exchanges.

Only when we learn to combine this type of soft power with our hard power will we succeed in meeting the challenge of Islamist terrorism.
Copyright 2004 Los Angeles Times

War Rhetoric's Toll on Democracy
by Bruce A. Williams, in The Chronicle of Higher Education, April 12, 2004
 

With the 2004 presidential-election campaign well under way, the invasion of Iraq has become a central concern. In debating the action's merits, we have an important opportunity to reflect on the impact on democratic politics of how our government mobilizes Americans for war.

In 1927 Harold D. Lasswell, who would go on to be one of the most influential political scientists of the 20th century, published his doctoral dissertation as a book entitled Propaganda Technique in the World War. A close study of the propaganda campaigns waged by both Central and Allied powers during World War I, the book bears rereading now as charges fly over whether or not intelligence estimates used to justify invading Iraq were just plain wrong or were distorted for political reasons.

Though we may consider ourselves sophisticated when it comes to government uses of the news media to manipulate public opinion, the techniques chronicled by Lasswell, developed in the early decades of the 20th century, are still used at the dawn of the 21st.

While we obscure their enduring power by calling them "spin" or "PR," rather than "propaganda,"
the methods used to mobilize populations in 1914 to 1918, to support a war that was fought for obscure reasons and that left tens of millions dead, are quite familiar to anyone who has lived through the buildup to the invasion of Iraq.

The issue is less whether there is some truth to the propaganda claims made by government -- even the worst atrocity stories of World War I had a core of truth -- than the continuing implications for democracy of the techniques used by governments to mobilize populations for war.

Lasswell argued that mobilizing public opinion through propaganda was a prerequisite for modern war, since conflict had become total, requiring conscript armies and the marshaling of a nation's entire resources.
The justification for war had to be widely understandable and capable of fostering total popular commitment to the conflict.

Since it's difficult to communicate to a mass audience the inevitably complex and usually debatable reasons for one nation's use of force against another, the leader of the enemy state must be used to stand for the entire nation and then demonized. Lasswell meant the term quite literally: The enemy leader must be portrayed as the incarnation of evil, the devil himself. Sound familiar? Just as Saddam Hussein became the personification of both Iraq and evil, so too was Kaiser Wilhelm used by Allied propagandists in World War I.

While the strategy of demonization is familiar to us, so too are the problems it creates once the war ends. If the cause of war is an evil leader, then his elimination should be the solution. Once that leader is dead or captured, problems faced by the victors as they attempt to reconstruct a shattered society are no easier to explain to Americans today than they were to the Allied populations in the wake of World War I.

Lasswell argued that to gain popular support for a war, it must always be portrayed as defensive.
Claims about the threat posed by weapons of mass destruction or about connections between Saddam Hussein and Osama bin Laden became the linchpins of our Iraq mobilization because they were central to portraying the U.S. invasion, without U.N. backing, not as an unprovoked attack, but as a defensive action necessitated by an evil enemy preparing to strike us.

Just as it was impossible for Allied governments to resist exaggerating claims of atrocities by German troops in neutral Belgium, a driving force behind claims of Iraqi WMD or connections to the terrorists of September 11, 2001, was their power to drum up public support. If we focus too closely on the accuracy of prewar intelligence estimates, we miss the more disturbing point that governments are simply unable to resist "cherry-picking" those estimates for use in propaganda.

Lasswell's analysis is even more prescient when it comes to the need for developing different propaganda appeals to different segments of the populace -- what we call segmenting, or "slicing and dicing," and wrongly take to be a new technique.
Portrayal of an evil leader, guilty of unspeakable atrocities, possessing aggressive intent against one's country, works with the more jingoistic and aggressive segments of the population, Lasswell wrote, those who, he concluded, find "peace in war" and are labeled today as "Nascar dads" living in the "red" states.

Yet, he argued, there need to be as many different justifications for war as there are interests in the population. So, for example, more "sophisticated" middle-class intellectuals need appeals based on international law. In a discussion that anticipates the uses of the United Nations by the Bush administration, Lasswell argued that even if an international body (he had the League of Nations in mind) opposed your country's plans for war, that could be overcome by an argument that war was required by a "higher and truer" vision of international law, which international organizations failed to uphold.

But what of the long-run consequences when a government, once the war is over, is found to have manipulated the truth? Lasswell didn't think that was a problem, as long as your country won, since "victory required no explanation."


But victory is in the eye of the beholder. Can the continuing instability in Iraq, the violence, and the almost daily death and injuries inflicted on American troops be called victory? Whatever the long-term consequences, the Bush administration must feel an almost irresistible temptation to keep its time-table of turning authority over to an Iraqi government by June, declare victory, and hope that things don't fall apart until after the 2004 elections.

While the specific propaganda techniques developed in the early 20th century continue to be used, the context within which they are deployed has changed significantly. The rapid flow of information across borders makes it more difficult for governments to keep their populations long insulated from counterclaims and refutations.

Both the Blair and Bush administrations were quickly called to account over the basic premises they used to justify war. Unfortunately, that did not mean that the press provided an open and critical examination of the case for war before the conflict, when it would have done the most good.

While we pay much lip service to the idea of an aggressive press, in the run-up to war, journalists play a central role in propaganda campaigns by passing along the claims of their government with little criticism, or by acting as patriotic cheerleaders for war.

Depressingly, long-used propaganda techniques continue to be effective, but the price we pay is felt, in their wake, in the immediate backlash of cynicism and distrust of government. For example, one of the reasons (among many) that the Holocaust was not more widely covered in the American press, and used by the Roosevelt administration to buttress a case for war against Germany, was the suspicion that stories about the systematic extermination of Jews were just repeats of exaggerated World War I atrocity tales, and neither the press nor the public would allow themselves to be fooled again.

Similarly, I think it's unlikely that the Bush administration will launch a pre-emptive strike against Iran, Syria, or other members of the Axis of Evil (a phrase with deep roots in past propaganda campaigns). The greater problem may be that, even if Iran did pose a real and imminent nuclear threat, it would be exceedingly difficult to get a now-skeptical public to believe it.

We should question not the power of 80-year-old propaganda techniques -- their power seems indisputable -- but rather the need for them. Is the price they exact on public trust in government worth it? What sort of safeguards can be put in place against their use?


Those are some of the questions that need to be raised in the electoral-season debate over the war in Iraq. Clearly, fighting World War I or fascist aggression in the 1930s implied a total war and required total mobilization of the population. But invading a country like Iraq is hardly the same challenge as defeating a Nazi Germany that had conquered all of Western Europe.

When the United States is the world's pre-eminent military power, when wars are again fought by small professional volunteer armies, and domestic life is scarcely disrupted by conflict, the same blunt techniques used to mobilize for total war are simply not justifiable.


Strategically, because they portray conflict as a struggle for survival between good and evil, they make impossible any careful consideration of proportional military response in asymmetric conflicts. But more important, the toll they take on American democracy is too high.


Bruce A. Williams is a professor in the Institute of Communications Research at the University of Illinois at Urbana-Champaign.

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Increasingly Sophisticated War Rooms --- from Clinton '92 to Bush '04

"War rooms have been a prominent staple of political campaigns since 1992, when James Carville and George Stephanopoulos ran then-Arkansas Gov. Bill Clinton's rollicking rapid-response operation from an aging newspaper building in Little Rock. Twelve years later, with the pace of news even more punishing, the Bush campaign's war room is known not for its personalities but for its relentlessness."
Bush Camp on Watch, and They Never Close
By Matea Gold- Los Angeles Times - July 14, 2004


ARLINGTON, Va. — It was not yet dawn, and a sliver of moon hung over an empty commercial street just across the Potomac River from Washington. No signs drew attention to the 11-story brick office building — nothing to indicate that the nerve center of President Bush's reelection effort lies behind a locked door on the first floor.

Inside, John Hryhorchuk was wrapping up the night shift in the Bush campaign war room.

On the wall before him, 15 screens flashed scenes from the morning telecasts: chirpy news anchors, stock prices, infomercials. Hryhorchuk, a Tulane University senior, kept an eye on the televisions as he scoured websites for clues about the Democratic candidates' schedules and campaign news.

When campaign manager Ken Mehlman and other senior staff arrived about 6:30 a.m., a 30-page e-mail titled "Must Reads" had cascaded through Bush headquarters. It was followed by a summary of the Democrats' latest charges, then a listing of their travel plans.

Hryhorchuk headed home as the sky began to lighten. But the war room was just beginning to hum anew.

For 24 hours a day, every day of the week, the staff in the dimly lit room functions as the central nervous system for the Bush reelection team — monitoring, recording and processing reams of information.

The goal: Respond to Sen. John F. Kerry's campaign with "speed, accuracy and precision," according to deputy communications director Steve Schmidt, who oversees the operation.

War rooms have been a prominent staple of political campaigns since 1992, when James Carville and George Stephanopoulos ran then-Arkansas Gov. Bill Clinton's rollicking rapid-response operation from an aging newspaper building in Little Rock.

Twelve years later, with the pace of news even more punishing, the Bush campaign's war room is known not for its personalities but for its relentlessness.

The campaign closely tracks every Kerry comment, every movement on the campaign trail, looking for inconsistency and contradiction.

Working hand in hand with the Republican National Committee, the Bush campaign aggressively promotes its spin on the story of the day, sending up to half a dozen e-mails a day to reporters traveling with Kerry.

Their message, no matter what the subject: Kerry is out of the mainstream and lacks convictions.

On Monday, the campaign allowed two news organizations to visit its Arlington headquarters, which takes up two floors of a building that houses trade associations and financial firms. The Bush campaign is not listed on the office directory.

For 15 hours, reporters watched the work conducted in the war room, efforts that help shape every aspect of the president's reelection effort.

If the policy shop has a question about Kerry's record, the war room rushes back with an answer. (The goal is to respond to each query within two minutes.)

"We're the eyes and ears down here," said Matt McDonald, the boyish-looking 26-year-old who runs the rapid response operation.

Joe Kildea, the 25-year-old war room manager, sits at the back of the room from 5 a.m. to 9 p.m., his wavy hair increasingly mussed as the day goes on. Sometimes, instead of going home, he crashes at a friend's apartment two blocks away. On an average day, he chugs two coffees, an iced coffee with espresso, a few Diet Cokes and the occasional Slurpee.

Kildea is a Washington native whose passion for the GOP was formed at such a young age that a friend gave him an elephant pillow for his 14th birthday. But until he started at the Bush headquarters in October, proofreading the website, the Georgetown graduate had never worked on a political campaign.

In January, they put him in charge of assembling news clips. Then, he said, "They moved three TVs into my cubicle, and it just snowballed from there."

Inside the war room, professionalism rules.

The dozen unpaid, 20-something interns who staff the operation all wear suits. There are no piles of paper or political knick-knacks cluttering the three rows of desks that face the bank of television screens — just a few cans of soda and a bottle of eye drops. The gray walls are empty except for a floor-to-ceiling poster of Bush in one corner.

Under Kildea's charge, the interns sit quietly at their terminals, scrolling through websites or monitoring talk radio shows. Each television is hooked up to a TiVo, and three times a day the war room distributes a compilation tape of the day's political news coverage.

While their main task is to track everything the Democrats say, the team also glean local newspapers for tidbits about the next visits from Kerry and Edwards, trying to piece together their schedules.

That information goes to Dan Ronayne, whose job is to organize local surrogates and events to dog the Democrats wherever they go.

By 7 a.m., Ronayne was running through Kerry's and Edwards' schedules for about 30 campaign staffers assembled in an eighth-floor conference room, noting that the North Carolina senator was expected to raise money in Los Angeles at the end of the week.

"He's going to bring his message of 'two Americas' to Beverly Hills," deadpanned Schmidt, the barrel-chested deputy communications director. Laughter filled the room.

Downstairs, the war room was fairly quiet until about 1:45 p.m. Kildea, McDonald and Schmidt huddled around a speaker phone in the back of the room. They listened as Kerry gave a speech at a fundraiser in Boston.

The speech was open only to invitees and reporters at a downtown hotel, but the Bush campaign was getting a live feed from a source they would not reveal.

As Kerry trundled through his speech, Schmidt homed in on a line. "Mark that," he told Kildea, who pushed a button on a tape recorder.

At the end of the speech, they rewound the tape. Kerry, in noting he opposed the administration's request for $87 billion to finance the military operations and reconstruction in Iraq and Afghanistan, had said he was "proud" of that vote.

The senator has had trouble explaining his stance on opposing the $87-billion measure in the past, not wanting to be perceived as blocking resources for U.S. troops. In March, he drew GOP ridicule when he said he voted for the bill before he voted against it, referring to his support for an amendment that would have financed the military operations by repealing some of Bush's tax cuts.

On Monday, Kerry argued that the U.S. should have sought more support from other countries. But Schmidt heard something that gave Republicans an opening. He turned to McDonald.

"That's the first time he said he was 'proud,' " Schmidt said. "That's the deal. That's it."

As McDonald began drafting a news release, Schmidt headed to his eighth-floor office. He began calling reporters who were with Kerry in Boston.

"Hey," he told them. "One thing I thought made new news today is that he never said before, 'I was proud to have voted against the $87 billion.' "

Shortly after 3 p.m., Carl Cameron on Fox News was the first to report on Kerry's remarks.

"A big step for him, acknowledging his pride for that vote, and prompting Republicans to unleash another attack on him, for that's, Republicans say, not supporting the troops," Cameron told viewers.

By 3:32 p.m., the campaign had an official news release out detailing Kerry's comment, contrasting it with his past statements on the subject.

Three hours later, McDonald and Schmidt sat in the latter's office, watching the network news. Nobody mentioned Kerry's "proud" quote.

Schmidt was philosophical.

"It's very methodical," he said. "You're trying to advance a couple yards at a time."

Still, Kerry's quote and the Republican response made it into a round of newspaper stories in Tuesday's editions, including one on the front page of the New York Times, as well as in USA Today, the Boston Globe, the Washington Post and Associated Press.

Later Tuesday, Bush fueled the story when he mentioned his rival's remark as he campaigned in Marquette, Mich.

"Members of Congress should not vote to send troops into battle, and then vote against funding them — and then brag about it," he told thousands of cheering supporters gathered in Northern Michigan University's igloo-shaped Superior Dome.

A few hours later, ABC's "World News Tonight" ran a report, quoting the president.
"Sometimes," Schmidt said, "It's a slow burn."

During the primary season, as the Democratic candidates tried to outdo each other's attacks on Bush, communications director Nicolle Devenish said she realized "we had to have a very robust and aggressive war room effort."

The Bush campaign started the response operation in March, as soon as Kerry emerged as the likely Democratic nominee, and went to a 24-hour war room in June.

Some days, Devenish said, the charges between the campaigns fly back "six or seven times a day."

Staffers at the Bush campaign war room pounce on the rival candidate's inconsistencies, as they did last Tuesday, when Kerry tapped Sen. John Edwards as his running mate.

Half an hour before Kerry announced his decision, the Republican National Committee was promoting its new website, http://www.kerrypicksedwards.com , which labeled the North Carolina senator "a disingenuous, unaccomplished liberal."
Shortly after Kerry finished speaking in Pittsburgh, GOP surrogates were already being interviewed on television, noting that he had derided Edwards as inexperienced during the Democratic primaries.

At the Kerry campaign in Washington, which also has a 24-hour media monitoring operation, aides grudgingly admit the Bush war room is a formidable operation.

"They're real pros over there, real masters of crisis communications," said Chad Clanton, who helps run the Kerry campaign's rapid response operation.

"They're doing an incredible job of trying to mop up after a failed administration that's made America less safe and less secure. My heart goes out to them. It must be exhausting."
-----------------------------------------
Copyright 2004 Los Angeles Times
Vietnam & Quagmire

Quagmire ="a difficult, precarious, or entrapping position; a predicament."

Language students, ranging from a college sophomore ("Vietnam Comparison Unit") to a Yale Professor (Saigon and Saddam: The Use and Abuse of Vietnam Analogies) have focussed on this, the most used analogy (google it) of the past few years. Faulty analogy?


Faulty Analogy

Commonly, an analogy is defined as an "inference that if two or more things agree with one another in some respects they will prob. agree in others"; or " a resemblance in some particulars between things otherwise unlike"; "a similarity; a comparison based on such resemblance."

Using terms from the Intensify/Downplay schema, an analogy would intensify similarities(e.g. long, draining, guerilla war), but downplay differences (e.g. wider effects on the Islamic world).

Logically, rationally, if metaphors are fully extended into an analogy, they're almost certain to be criticized, correctly, as being faulty analogies because no two things or situations are ever exactly alike.

Thus, the "war on terrorism"-- often used by administration -- if fully extended would be a logical faulty analogy. But also, the "Vietnam quagmire" analogy --often used by administration critics -- would also be a logical faulty analogy.

Emotionally, however, faulty analogies, non-rational as they may be, are often used by persuaders because the are effective. They transfer the emotional associations of one thing to another.

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"Bush with a Gerson text sounds a lot better than Bush on his own," says Theodore Sorensen, speechwriter for Jack Kennedy, and someone whose writing talents Gerson truly admires.
He puts words in Bush's mouth
Presidential speechwriter Michael Gerson

By Gregg Zoroya, USA TODAY April 10, 2001 | See also: Bush’s loyal speechwriter.
WASHINGTON — The Sam Seaborn of the real West Wing is not, as creators of the popular NBC series would have it, as "equally skilled with the ladies" as he is with presidential prose. President Bush's speechwriter Michael Gerson, by contrast, married the girl he took piano lessons with back in junior high. Nor does the real-life White House wordsmith have the chiseled features, Ivy League pedigree and Armani polish of his TV counterpart. Gerson, 36, is a Brooks Brothers kind of guy, who studied theology in a small Midwestern college and is more reminiscent of Woody Allen than Rob Lowe in the glamour department.

He chews up uni-ball pens by the packet, scribbling out Bush's most acclaimed speeches in longhand on a yellow legal pad. He sometimes takes days to produce a first draft. And he does some of his best writing in the nearest Starbucks, where his muse is the largest latte on the menu and the ambient noise of an espresso machine. When he was crafting Bush's inaugural address, he waited in pre-dawn darkness for the coffee shop to open at 5:30 a.m. near his home in Alexandria, Va. (The real West Wing speechwriter's office is a windowless room in the basement.)

"I'm actually a terrible speller," Gerson says, further tacking from the TV image. His wife, Dawn, laughs at the Seaborn comparison. "I tease him," she says.

But heartthrob or not, Gerson has done more for Bush's ratings than an Oval Office full of Rob Lowes could do for The West Wing.
In Bush's arduous journey from earning credibility as a candidate to legitimacy as president, three speeches boosted him and won high marks from friend and foe. Each — his nomination acceptance speech in August, inaugural in January and address to Congress in February — was first drafted by Gerson, who later huddled with Bush and Karen Hughes, now counselor to the president, to revise and polish.

Suddenly, this evangelical Christian — with his owlish, horn-rimmed spectacles, and love of Monty Python humor and Chinese mysteries by Robert Hans Van Gulik — is the Mark McGwire of speechwriting.

"Remarkably deft, coherently organized, competently written and ingeniously crafted," The New Yorker magazine says of those major speeches. "Michael Gerson ... is three for three."

Newspaper opinion writers across America, and the political spectrum, describe the 15-minute inaugural as brilliant, impassioned, graceful and powerful. The New York Times calls it "the most eloquent speech of (Bush's) life." And Washington Post columnist E.J. Dionne Jr. labels Gerson "his party's best wordsmith when it comes to describing the struggles of the poor and the obligations of citizens to share each other's burdens."

Bush's nickname for Gerson is The Scribe. Before writing a major speech, Gerson captures presidential thoughts on a small, handheld Sony tape recorder. In preparing for the inaugural, his questions to Bush about legacy produced that speech's four themes: courage, compassion, civility and character.

He paces in his office while reading first drafts out loud. To "feel the history," he pored through all 53 inaugural addresses. ("Some of them are eminently forgettable," Gerson says.)

He is a true adherent of Bush's compassionate conservatism, who finds his writing inspiration in the moral intensity of speeches by John and Bobby Kennedy, and the civil rights movement. "I'm an extraordinary fan of Martin Luther King," Gerson says. "He had that rare ability to take a moment and place it in the context of our whole history."

An inveterate reader, Gerson squirrels away quotes that might ornament a speech, gems both lyrical and obscure. One was by Declaration of Independence signer John Page to Thomas Jefferson during the American Revolution: "Do you not think an angel rides in the whirlwind and directs this storm?"

Gerson wrote it into the ending of Bush's acceptance speech at the Republican National Convention, but it got cut. He tried again in the inaugural. "I knew Mike really felt strongly about (it)," Hughes says. "I remember telling him, 'It's perfect for this speech.' "
It stayed, and Gerson echoed the phrase in crafting the speech's denouement. The inaugural, with its imagery of American democracy as a "seed upon the wind, taking root in many nations"; a shared concern "in the quiet of American conscience" for the poor; and a call for citizens "to seek a common good beyond your comfort," is the speechwriter's proudest effort.

"Gerson is very talented," says Michael Waldman, formerly Clinton's chief scribe, "and seems to have a core of decency that shines through in his speeches."

"Bush with a Gerson text sounds a lot better than Bush on his own," says Theodore Sorensen, speechwriter for Jack Kennedy, and someone whose writing talents Gerson truly admires.

There's a nervous energy about the Bush speechwriter. During an interview in a Starbucks near the White House, where he works part of each day, Gerson tortures a stirring stick, twisting it into a napkin while trying to characterize his job.

"Let me put it this way. On most days in most circumstances, you are writing for the next day's headlines. In a few moments, you are writing for American history. And that's a tremendous honor," Gerson says. "And then there may come a time, once or twice, when you are writing for the angels. For some great and decisive moment."

There was a time when presidential speechwriters were the redheaded stepchildren, kept in the closet lest they mar the charade that the president penned his own prose. That changed with the rising image of Reagan-Bush writer Peggy Noonan. Waldman sat for major profiles near the end of Clinton's tenure.

But Bush made Gerson available to the media right out of the box, uncommon candor particularly for a president whose tortured syntax is so often the stuff of late-night comedy. Karen Hughes explains the administration's straightforwardness about Gerson with: "We're from Texas." But she also quarrels with the notion that Bush isn't capable of his own eloquence.

"The president's natural style is what I call eloquent simplicity," Hughes says.

"Mike is able to challenge the president ... to more poetic heights," she says. "Mike deserves a great deal of credit."

Gerson once wrote a crucial address to the Christian Coalition for Steve Forbes that won the magazine publisher accolades and support. Receiving a first draft of a Gerson speech, Forbes says, is "delicious. You roll the phrases off your tongue."

"Mike gets these wonderful phrases. It's like music in his head," says Watergate figure Charles Colson, founder of Prison Fellowship Ministries, who hired Gerson as a staff writer in 1986.

Born in New Jerse