At long last see one of the most hilarious breakfast cereal commercials ever!
Alas, this version is rather murky B&W (the original was color) and there are some dropouts but you'll get the idea. Or in case it's TOO murky, the Hawaiians are supposed to be dumping rice and sugar cane into the volcano...which erupts sending you-know-what raining down. Other highlights include the PPR cereal box turning on a spit, the Chief rubbing his stomach in mmmm..mmmm fashion while sitting down to breakfast with the squeaky clean white boy. Oh, and of course the great wave crashing over the guy at the end. But the piece' de resistance is the jingle! Digga digga bowlful! What do you suppose they were smoking back in the 60's?