Within an ad, many ways can be used to get the attention of the target audience, including: Advice

People often seek advice from others, especially from those with knowledge or authority. Many people look for certitude, for approval, and permission from outside sources.

Even those people who would reject or rebel against orders imposed by someone else, would welcome "advice" if it is given properly, that is, given as a "hint" or a called a "suggestion."

Two simple effective words ("How to...") are very common in ads and articles. How-to-do-it books, on practically any subject, are among the most frequently demanded books in libraries and bookstores. In popular magazines, how-to-do-it articles are a staple feature. So also in ads, look for these two magic words: "How to... ."