People will buy items from people they trust. Advertisers have to establish
this trust
One way advertisements are used to help build confidence is to put the audience
in a good mood, before the product is even stressed.
Authority figures or friend figures are used to sell products.
Brand names are a very common confidence building technique.
Using an expert is an excellent way: they are knowledgeable, wise, and people
of good judgment.
A sincere look makes the ad look honest, real, people will be willing to buy
because they trust this person.
Someone you feel who is "on your side" gives the buyer a feeling of
trust, then they will be more willing to buy.
Appearance is very important. If it looks good that's all that counts.
Get attention by "projecting a good image."
Try to put the audience in a good mood.
The best persuasion is effective if it goes unnoticed.
For every ad there are specific presenters who are appropriate to use.
We believe in, and we buy from, people we trust.
Image is everything.
Advertising presenters, in relation to confidence-building, can be divided into
two basic categories: authority and friend figures.
Three major concepts (expertise, sincerity, benevolence) are involved when persuaders
say "Trust Me."
We often belief a message simply based on our belief in the speaker.
Skilled actors get paid to gain our trust.
One would be surprised by the amount of confidence builders in one single commercial.
A good amount of time/money is invested in grabbing your confidence.
We believe in and buy from people we trust.
Pay attention to the body language (nonverbals) used.
Advertisers are masters of implication.
The more recognizable a celebrity, the more they are worth commercially.
Commercials influence society's perception of gender roles.
Celebrates don't necessarily use the products they endorse.
Sometimes advertisers use nonverbal communication to create a good image.
Advertisers use certain key words to help build a good image for their product.
Sometimes advertisers use flattery to put their audience in the specific mood.
If an ad is effective, we will never know we were targets of flattery.
Major corporations try to focus our attention away from major issues with "feel
good" ads.
Be aware of the real reason for using authority figures.
Aristotle believed that the most effective way to persuade was to project a
good image.
Being an expert, sincere, and benevolent makes up the image (ethos) of being.
Dependable, rest assured, guarantee, no risk, and proven are some words used
to build the authience's confidence.
Nonverbal,s authority figures, friend figures, and trade marks/brand names are
techniques used to build confidence.
Knowing that people use confidence-building techniques to deceive sometimes
is called having a "healthy skepticism."