BeautyBeauty refers to those words and images which are used to emphasize the delight and pleasure provided by the beauty of the product. Definitions and criteria of beauty may vary widely. It's subjective, "in the eye of the beholder." But, everyone has some set of "praise words"
to talk about beauty, about "that, which being seen, pleases."
Product-centered ads make claims and promises to stress the good qualities of the product: explicitly said in words, or implicitly suggested using words and images. |
Key Wordsadore, adorable attract, attractive beauty, beautiful breathtaking charming comely cute dazzling delightful divine dramatic dreamy elegant fabulous fair glamor, glamorous good-looking gorgeous graceful heavenly lovely nice pretty striking stunning sweet tasteful wonderful |
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