Beauty


Beauty refers to those words and images which are used to emphasize the delight and pleasure provided by the beauty of the product.

Definitions and criteria of beauty may vary widely. It's subjective, "in the eye of the beholder."

But, everyone has some set of "praise words" to talk about beauty, about "that, which being seen, pleases."

Advertisers, of course, often make claims and suggestions encouraging you to share their opinion about the product.


Product-centered ads make claims and promises to stress the good qualities of the product: explicitly said in words, or implicitly suggested using words and images
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Key Words



adore, adorable
attract, attractive
beauty, beautiful breathtaking
charming
comely
cute
dazzling
delightful
divine
dramatic
dreamy
elegant
fabulous
fair
glamor, glamorous
good-looking
gorgeous
graceful
heavenly
lovely
nice
pretty
striking
stunning
sweet
tasteful
wonderful

 

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