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Belonging
Needs: Intimacy
A close, intimate relationship
with another person is another common human desire. We seek to
a void isolation and loneliness. We seek a genuine love without fear of
rejection.
Frequently, such ideal intimacy is linked with the ideals of marriage,
but not all marriages or other sexual relationships are so intimate. Perhaps
the idea of a "best friend" might be closer to this ideal
of intimacy.
True intimacy is rare in any human situation. But, ads which promise intimacy
are common because they touch on such deep human desires. Visuals
which set the mood, tone, or atmosphere are very important.
Audience-centered ads try to associate the
product with pleasant emotional feelings of "good things" already
liked by the intended audience. Such feel- good ads are often not logical
or true, but can be very effective.
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Key Words:
affinity
attract
beloved
bond
care, caring
close, closeness commitment
companion
couples
dear
desire
darling
embrace
feelings
friend, friendly, friendship
heartfelt
heartwarming
intimacy, intimate
love, lover
meaningful
pals
personal
share, sharing
sweet
tender, tenderness
touch, touching
thoughtful
trust, trusting
understand.
Back to:
Audience-Centered Claims
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