Growth Needs: Play
Playful behaviors can been in several animal species, but human play is distinctive for its wide diversity and the relatively great amount of time devoted to such non-utilitarian ends. We spend a lot of time and effort in fun and games. Perhaps play is more "useful" than it appears: activity is beneficial to the well being of the body; curiosity is stimulating to the mind. Play activities can range from the solitary imagination to elaborate commercial playgrounds, theme parks such as Disney World. Play can be a release of tensions, a rehearsing of roles, and a way of bonding people in group activity. Advertising related to play includes promotions for movies and concerts; ads for toys, games, CDs & DVDs; pleasure travel and package tours. Audience-centered ads try to associate the product with pleasant emotional feelings of "good things" already liked by the intended audience. Such feel- good ads are often not logical or true, but can be very effective. |
Key Words:amuse, amusement celebrate, celebration
cheerful Back to: Audience-Centered Claims
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