Quantity
Quantity refers to those words and images which emphasize a large number, amount, or variety -- in size, space, time, styles. The emphasis is on plenty, abundance ("more for your money"), often leading to a very common idea that "bigger is better." Often, when a large variety is offered, the key verbs will be "select" or "choose" or "pick" -- as if the crucial decision to buy had already been made, and now the only issue was the right choice. Product-centered ads make claims and promises to stress the good qualities of the product: explicitly said in words, or implicitly suggested using words and images. |
Key Wordsabundance abundant, ample big, bigger, biggest bonus bountiful colossal complete economy-size enormous entire extra family-size huge immense includes king-size large, larger, largest many more most numerous plenty roomy spacious stupendous total variety vast wide variety |
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