Reliability

Reliability refers to those words and images which emphasize the predictability and sameness of a product or service.

Such reliability can relate either to time (same results from repeated use) or to space (same qualities in all the parts).

Most brand names and franchises use some reliability slogans ("You can be sure if it's Westinghouse." "You expect more from Standard and you get it." "The best surprise is no surprise at all."-- Holiday Inn).

Many Americans traveling away from home are likely to eat at McDonalds, drink Cokes, and stay at Holiday inns because of this predictability of the quality of these products and services.

Product-centered ads make claims and promises to stress the good qualities of the product: explicitly said in words, or implicitly suggested using words and images.

Key Words

accountable, accountability
authorized
bonded
candid
certified, certification
depend, dependable
endure, endurance enduring
expected
experienced
faith, faithful
firm
fixed
guaranteed
identical
lasting
licensed
long lasting
openness
permanent
predictable
ready
reliable
reliability
repeated
same
secure
stable, stability
standard
steadfast, steady
sure
trustworthy
unchanging
uniform.

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Reliability Reliability refers to those words and images which emphasize the predictability and sameness of a product or service. Such reliability can relate either to time (same results from repeated use) or to space (same qualities in all the parts). Most brand names and franchises use some reliability slogans ("You can be sure if it's Westinghouse." "You expect more from Standard and you get it." "The best surprise is no surprise at all."-- Holiday Inn). Many Americans traveling away from home are likely to eat at McDonalds, drink Cokes, and stay at Holiday inns because of this predictability of the quality of these products and services. Product-centered ads make claims and promises to stress the good qualities of the product: explicitly said in words, or implicitly suggested using words and images.		Key Words accountable, accountability authorized bonded candid certified, certification depend, dependable endure, endurance enduring expected experienced faith, faithful firm fixed guaranteed identical lasting licensed long lasting openness permanent predictable ready reliable reliability repeated same secure stable, stability standard steadfast, steady sure trustworthy unchanging uniform.
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