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Stability refers to those words and images which emphasize the favorable aspects of the past, of conserving older things, of tradition and heritage.. In our mobile, rootless society, many people yearn for stability and this "search for roots" has a strong appeal for some people. Sometimes stability implies moderation: in politics, the mainstream, the middle, even-handed, balanced, avoiding the extremes; keeping things as they are, the status quo; in products, the popular, the commonly accepted, the usual, the tried-and-true. In contrast, some ads emphasize novelty, the new, the modern, progress, and change.Product-centered ads make claims and promises to stress the good qualities of the product: explicitly said in words, or implicitly suggested using words and images. |
Key Wordsaged ancient antique balanced classic, classical conservation, conserve continuous established even-handed ever since for over ___ years heritage historic history maturity, mature moderate, moderation nostalgic old fashioned old style past permanent preserve proven ripe seasoned time-tested tradition, traditional tried and true unchanging yesteryear. |
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