Basic Needs: Surroundings

People have an absolute need for an "air bubble" with adequate oxygen, within certain temperature ranges.

We seldom notice our surroundings or environment until a threat appears, usually extremely hot or cold weather.

Americans take for granted that their homes and stores will be heated in cold weather and cooled in hot weather. But, most people on earth today still do not have such comforts.

More recently, we've been threatened with air pollution (smog, second-hand smoking, allergies, sick buildings, ozone alerts, chemical and biological weapons) and radiation.

Even when the extremes are avoided, there are varying degrees of comfort in our surroundings. Smells can penetrate our "air bubble" in a way that sights and sounds cannot: at times, unpleasant. ("Smoking stinks!)

Audience-centered ads try to associate the product with pleasant emotional feelings of "good things" already liked by the intended audience. Such feel- good ads are often not logical or true, but can be very effective.

 

 

Key Words:

air, airborne, airy
allergies
aroma, aromatic
bask
breeze
bundle up
clean, cleaning
cool, cooling
comfort, comfortable
cozy
cuddle up
electrostatic
filter
fragrant
fresh, freshener
mellow
mild
pleasant
pure, purifier
scent
shelter
soft
soothing
warm, warmth windbreaker

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