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Utility refers to those words and images which emphasize the usefulness and the versatility of the product or service, usually as a means to do something else. Tools and trucks are perhaps the most obvious product examples here, but many other items -- such as clothing and furniture, computers and electronics -- also use make such claims of usefulness of the product. Product-centered ads make claims and promises to stress
the good qualities of the product: explicitly said in words, or implicitly
suggested using words and images
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Key Wordsadjustable all in one, all purpose basic combination compatible convertible detachable double duty down to earth dozens of uses essential fully equipped, functional go anywhere, interchangeable many sided mix and match multi-purpose portable resourceful recyclable reusable reversible sensible three in one useful utility, utilitarian variable versatile washable |
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