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Online Response |
Online, the response is probably the easiest part of the persuasion process.
With a click or a keystroke, the transaction can be made in a second.
Response prompts on the screen can be intensified
by text size,
text color,
borders, flashing lights, and location of the hot links:
Click Here
Order !
| Submit Order |
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"Astroturf Lobbying"
is a new political tactic, so called because it looks like
a traditional "grassroots" campaign, but uses pre-written,
computer-generated "Letters to the Editor" which, with one
click, can be e-mailed to every local newspaper, radio and TV station
-- or to every political leader -- creating an illusion of public opinion.
For more, from How Stuff Works: how
online advertising works